Additional Information
Content
My Secret Work Weapon: Your children expose you to a variety of influences
My secret work weapon is having two kids. My six and eight-year-old girls have made me aware of the marketing opportunity presented by the virtual world.
Paul troy, director of consumer marketing, Moneysupermarket.com
Moshi Monsters is huge, for example; the next generation is totally comfortable with the digital space.
My kids also tell me about what they see on TV, and they absorb it all. What's really annoying is that they can sing the Gocompare.com jingle and they want a meerkat.
Because of my kids I watch things I never normally would, such as Despicable Me and The Muppets. You work in marketing, you watch TV, and it's really interesting to see that two girls bring such things to your attention.
I think it's really important for marketers to be regularly refreshed. It's like walking down Carnaby Street every day; the visual stimulus is there. It keeps you in touch.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
