Campaign Media Awards 2012 - Best Financial, Corporate and Utilities Campaign: Statoil

But the agency found that while this group trust each other, they don’t trust corporate messaging.

So the strategy was designed around providing this audience with a valuable resource, enabling them to talk to each other. Energy Realities is an online tool providing a visual guide to energy needs, directly connected via LinkedIn’s API, allowing users to explore data, share opinions and spark conversations.

To date, Energy Realities users have spent more than 3,200 hours on the platform.

This article was first published on campaignlive.co.uk