Additional Information


Content

NatWest follows in Barclays' footsteps with fatherhood TV ad

NatWest has become the latest bank to feature a father-daughter relationship in its advertising, following Barclays' recent mortgage ad depicting a demanding child.

NatWest: latest ad introduces fatherhood theme

NatWest: latest ad introduces fatherhood theme

Share this article

The RBS-owned bank has rolled out the latest iteration of its 'Helpful Banking' campaign, showing a father sacrificing his needs for his daughter by making payments from his "easy" e-ISA savings product.

The ad, by M&C Saatchi, shows a man saving for his dream car, a Mustang, using NatWest's e-ISA product. However, each time he looks to buy the car over a period of years, he has to spend the money on his daughter. The ad is set to Johnny Cash track 'Thing Called Love'.

It follows Barclays' ad campaign for its Family Springboard Mortgage, launched in January. It too showed a weary father being forced to pay for items such as car and a house for his daughter, before driving off in a classic car.

NatWest's latest campaign is the second in a new style of advertising, following a push in October for its Emergency Cash service. The ad features a number of comedic situations in which people have lost their debit cards.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^