Additional Information


Content

HSBC plots global 150th anniversary celebrations

HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015.

HSBC: recent 'Lemon Grove' ad campaign

HSBC: recent 'Lemon Grove' ad campaign

Share this article

The drive was assigned to JWT as part of the bank’s recent review of its ad agency arrangements.

HSBC will redirect its sponsorship budget toward the anniversary celebrations. As a result, the activity will be run by head of sponsorship Giles Morgan, who currently looks after the bank’s rugby and golf properties.

Hill & Knowlton, the bank’s sports PR agency, will also be heavily involved.

Last week, HSBC concluded a five-month ad agency review of its £400m business.

JWT will be responsible for global brand work, cross-business divisional activity and its Advance account proposition. The agency, previously the sole incumbent, will also handle global ad duties for the HSBC Private Bank.

Grey will work on HSBC’s retail banking and wealth business across Europe and Latin America, as well as First Direct and HSBC’s global commercial banking business.

Saatchi & Saatchi will handle HSBC’s premier, wealth business and sponsorship advertising globally.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^