Heineken unveils Facebook competition bottle

Heineken launched its global mission through its Facebook page, which invited budding designers to create a bottle for its limited edition anniversary gift pack.

The "connections" themed brief asked people to submit a design that symbolised how people will connect in the next 140 years and then pair it with another design from the online gallery.

The competition, which attracted more than 30,000 entries from more than 100 countries, was won by design student Rodolfo Kusulas from Monterrey, Mexico and freelance designer Lee Dunford from Sydney, Australia.

Heineken has also produced a YouTube video that explains how the winning design was chosen.

The winning pair, who connected across a distance of 9,000 miles, was among six finalists who were given the chance to perfect their design and present it to the judging panel, made up of: Evan Orensten, co-founder and executive editor of Cool Hunting; Mark Dytham, co-founder of global creative network, PechaKucha; and Heineken's global head of design Mark van Iterson.

Van Iterson said: "Social connectivity was the inspiration behind Heineken's brief to create a design that will mark our 140th year.

"Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises how our world communicates through time.

"The way the design shifts the continents to create one world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong perspectives on a similar idea – the collaboration through the visual language of the design was obvious."

Stars are a prominent part of the design and feature on both sides of the bottle. The winning pair's creation, together with their names, will appear on a Heineken bottle that will be sold in an exclusive limited edition gift pack around the world from December 2012, when the next limited edition challenge will launch.

This article was first published on marketingmagazine.co.uk