Ocado director warns Olympics will 'bugger up' summer business

Gissing said Ocado will run marketing activity that is relevant to the high-profile events, but was also quick to point out their disruptive effect.

‘[The Jubilee and the Olympics will] really bugger up our business because you have restricted traffic routes through London and other cities, making our lives harder because we deliver food to people’s homes,’ Gissing told Marketing.

His comments are the latest from London-based businesses expressing concerns about mobility through the capital during the Games.

The British Beer & Pub Association (BBPA) has stressed efforts must be made in partnership with Transport for London to overcome logistical supply challenges.

Earlier in the year BBPA chief executive Brigid Simmonds said: ‘It is hugely important that pubs do not run dry and beer can be properly distributed despite road closures for Olympic lanes and local roads.’

This article was first published on marketingmagazine.co.uk