Additional Information
Content
R/GA lands Heineken digital platform brief
Heineken International has appointed R/GA London to handle a new digital platform for its flagship beer brand.
Heineken: appoints R/GA
The agency won the business after a pitch against Work Club and Crispin Porter & Bogusky. Creativebrief handled the review.
R/GA will join Heineken’s global roster and become one of its lead digital shops.
The agency will develop an online, mobile and social media platform for Heineken, which will then be rolled out across other brands such as Strongbow, Foster’s and Kronenbourg 1664. The platform will launch this year.
Heineken works with a number of agencies in the UK and globally, including Wieden & Kennedy, AKQA, Lean Mean Fighting Machine and Iris Worldwide. They are not affected by the appointment.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
