Additional Information
Content
Innocent to launch street food-inspired Veg Pots
Innocent is to launch a range of noodle pots inspired by the Asian food market.
Innocent: to add noodle pots to its existing range
The noodle range, which will launch in April, comprises four meal that will be sold in the same format as Innocent's existing Veg Pots.
The four meals are: Vietnamese curry with udon noodles and edamame beans in a coconut sauce; Japanese ramen containing udon noodles and shitake mushrooms in a miso sauce; Thai tom yum of rich noodles with red peppers in a hot and sour sauce; and Malaysian rending of rice noodles and red peppers in a coconut sauve.
Innocent is now discussing listings with retailers that currently stock its Veg Pots.
The new noodle pots will be priced at £3.79, like the existing Veg Pots, and will be supported by digital marketing and PR activity.
The latest Veg Pots claim to contain less than 300 calories of fresh veg, noodles and sauce.
Separately, Innocent is caught up in a trademark wrangle over its 'halo' logo.
A design company has won two EU-wide cases invalidating trademarks registered by the smoothie-maker.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
