by: Double Ambitious

It was ok, but the IPA doesn't really affect many people directly so it was like any ad agency chief talking about adland. What would be really interesting would be  a filmed debate - say those for and those against Gorilla, where does this improve the bottom line etc, real issues.

Or get someone in from Mother vs someone from Saatchi to debate structure. Or get someone in from W&K vs someone from Publicis to argue the idea of agency positioning statements