by: Philip Smith

With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship in the second show on Brand Republic.tv which is now live. As the latest F1 season gets underway, David Butler, marketing director of Honda F1 Racing, and Stuart Dyble, head of sport at entertainment management agency 19, talk about why brands can get more out of sports sponsorship. There's more - with video of Honda F1's new car and some other guests too.
Our next show will take a look at Creative Britain, and while there are no 'rucks' planned, we will pick up on many of the ideas here.