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Who does VW's website?

Last post 04 May 2008 3:57 PM by Michael Trenerry. 4 replies.
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  • 04 Mar 2008 3:04 PM

    Who does VW's website?

    Have had an experience recently which I thought we'd seen last of years back.

    I've been looking at the used car sectins of several manufacturers' websites.

    Only on the VW site (UK) do I have to wait at least a minute on a broadband conenction for the 'loading' bars to finish.

    Then you wait longer while the 'loading media' message does its stuff.

    Then you click on used cars and there's a 2 stage process lasting another minute or so while it loads yet another app. Oh and it doesn't work unless you have the right java/flash plug-ins.

    As far as I can see all this faffing around results in a used car locater with no more functionality than any of the other sites which fire up straight away. In fact the locater is reather fiddly to use.

    It's honestly been enough to put me off looking for a used VW.

    So how could this have got through the most casual usability testing? It really is very poor at a time when we're told at least 75% of research for buying cars is done online. 

  • 05 Mar 2008 6:28 PM

    RE: Who does VW's website?

    I think you'll find the site was recently updated by their long-standing agency TribalDDB.
  • 06 Mar 2008 9:49 AM

    RE: Who does VW's website?

    That's what it says in Revolution anyway - p. 13
  • 07 Mar 2008 3:41 PM

    RE: Who does VW's website?

    Yup, its done by Tribal DDB London (www.vw.co.uk that is)
  • 04 May 2008 3:57 PM

    RE: RE: Who does VW's website?

    Tribal DDB have global account
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