Future of Video Online

Interesting article here

http://www.webvideos.co.uk/directors/why_is_video_content_the_future_for_business_websites_1.html

I confess to being confused. If video is the future of business websites, why is that article displayed as text?

Because it's a futuristic article

maybe youre getting confused between the future and the present tense? :) 

more seriously thou as broadband becomes widely accessible surely websites have to move to a more streamlined information architecture using rich content like video to tell the story and add the human touch - seems logical doesnt it?

cheers  

what's a streamlined information architecture?

i agree though, making information easy to understand is key and video does that. one day all websites will have their story explained through tv news like items. 

thanks JL

sorry for the jargon - too many easter eggs :)

most websites these days are still packed with too much disjointed info and it exhausts the eye, head and wrist to navigate it all

simple rich messages that tell a story will always win the human vote in my opinion :)

 

I'm a great fan of 'practice what you preach'. If you're going to say that video is the future of content for business websites, then in my mind, it seems somewhat odd to have the entire thing as text - I'd have expected to see that article delivered via video too, alongside the copy. It would be interesting to see how many folk choose to watch the video rather than read the text?

The biggest problem with video is that you can't skim 'read' it. The ability to scan through text and pull out the bits you are interested in shouldn't be ignored - whilst there are of course chaptered videos out there (usually tutorials in my experience), the time it could take to go through a video to find that nugget you're after, will be far longer than the time it takes to scan through the equivalent copy.

 

 

Use the >> Button

Sometimes labelled as FF

Video is certainly part of the future, but 'THE' future is rubbish.

Video is linear, the internet is not. The internet is all about choice, interaction and user control.

I agree with Chris Walker that videos can be really helpful but sometimes you just need to read the text. It is easier to sort out a text than a video.

What do you think about video reviews? Is it better to read a proper review or will it be the new trend to watch the reviews as a video? I like to have a look at both, written reviews and a video version, to make up my mind.

The price comparison website PriceRunner.co.uk has a new interactive video portal that puts the user in the director’s chair. Through filming and uploading home-made video reviews, the user can incorporate his/her own sense of creativity and vision to show off one or more of their favourite products that they’ve seen on the PriceRunner website. With the help of Picsearch (a PriceRunner partner), it was possible to create this interactive network between users. Users’ informing other users in this way has aroused such a burst of activity and conversation on site, that PriceRunner has decided to award the highest rated video with a grand prize –after  a Sony Cyber Shot DSC-W55 the actual price is an Acer Aspire One A150-Bw Intel Atom N270! Until the 9th of October it is possible to become an owner of a brand new laptop computer by putting up a creative video review.