Our learned colleagues at the
Confidential Resource have raised the spectre of that nasty thing we all call Propoganda. They offer a definition:
Propaganda may be defined as the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.
Having worked for quite a few top brands and not so top brands we have to say that this definition fits very neatly with the intentions, expectations and strategies of todays brand managers, marketers and executive management team.
It seems that Propoganda (at least by defintion) is indisguishable from todays marketing pratices to capture, alter and entrench the consumers behaviour in your product.
Propoganda is just Marketing by another name. The answer is to learn to act only on what you feel in your heart is right. Don't listen to your head. It is a programmed receiver of propoganda.
