Additional Information
Content
Unilever adds GPS devices to Omo washing detergent
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
Consumers who pick up one of the GPS featured boxes also get a pocket video camera and an invitation to take their families to a day of Unilever-sponsored outdoor activity that continues the brand's "Dirt is Good" positioning, which encourages parents to let their kids have fun even if it means they get dirty.
Additional Information
Latest jobs Jobs web feed
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- International Strategic Brand Manager - Tobacco Tarsh Lazare Marketing Recruitment c.£50K-£53K + Benefits + Bonus, Bristol
- Head of Customer Insight & CRM Tarsh Lazare Marketing Recruitment £60K-£75K + Bonus + Benefits, London
- Global SBM - 12-14 mths contract Tarsh Lazare Marketing Recruitment £40K-£45K + Benefits, London
