Ad agency news & analysis
The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...
Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.
Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its investment in above-the-line advertising.
DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.
Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.
Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.
We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.
Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.
Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.
Kim Papworth is stepping down as a joint executive creative director at Wieden & Kennedy London and will be replaced by Google Creative Lab's Iain Tait.
Abbott Mead Vickers BBDO, the UK incumbent, has been knocked out of the pan-European review for EDF . BBDO, Havas Worldwide and M C Saatchi pitched earlier this month, with just the last two making the cut. However, it does leave AMV free to compe...
The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".
Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.
Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.
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