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Post Office reviews advertising, DM and digital accounts

The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

POG tripping over red tape in advertising arms race

As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...

 

Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

 

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

 

DLKW Lowe hires two as creative directors

DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.

 

Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

 

Atomic lands Cancer Research legacy brief

Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

We Are Pi wins Wrangler's European creative account

We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.

 

Watch: Four tips on using digital and creativity together in business

Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.

 

Talent gets you to the top; character keeps you there

Reaching the top is relatively easy: it's staying there that's difficult. This was the message from the England football manager, Roy Hodgson, last week to a group of leaders from the advertising and media world.

 

Tait replaces Papworth as W&K's ECD

Kim Papworth is stepping down as a joint executive creative director at Wieden & Kennedy London and will be replaced by Google Creative Lab's Iain Tait.

 

Pitch update: EDF, Smart Meters, Virgin Atlantic, Telefonica

Abbott Mead Vickers BBDO, the UK incumbent, has been knocked out of the pan-European review for EDF . BBDO, Havas Worldwide and M C Saatchi pitched earlier this month, with just the last two making the cut. However, it does leave AMV free to compe...

 

UN seeks shop for HIV and Aids creative task

The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".

 

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

 
 

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