Ad agency news & analysis
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.
The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.
Ad agency Mother has backed an integrated PR, social media and experiential agency launched by the former managing director and creative director of Citizen, once the sister PR agency to Dare.
The executive creative directors at Anomaly London are inviting fellow creatives to band together and use their skllls to "fight bad guys" and have released their own ad targeting the tobacco industry.
Maurice Saatchi, Jeremy Sinclair, David Kershaw and Bill Muirhead, the executive directors at M&C Saatchi have been awarded shares worth more than £9 million due to "outstanding performance".
Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.
Three has launched the latest ad in its #HolidaySpam series, showcasing the mobile operator's feature that allows customers to use their phones abroad at no extra cost.
Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.
The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.
Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.
Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.
Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.
Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.
Newcastle tries, and fails, to enter a contest for an amateur ad for snack chips that would play during the Super Bowl
Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.
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