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McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 

My Media Week: James Chandler

This week, James Chandler, global mobile director, Mindshare launches the agency's wearable tech unit in NYC, presents to his 'Mobile Mum and Dad' at Facebook and tries to get the skinny on the iPhone 6.

 

Omnicom reports 7% rise in pre-tax profit in Q2

Omnicom Group, home to BBDO, DDB Worldwide and Omnicom Media Group, has reported a 7 per cent rise in pre-tax profits to $514.7 million for the second quarter, on the back of recovering ad markets and strong organic growth.

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

Bravery doesn't exist in advertising

Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.

 

Belvita hands European account to Droga5

Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

 

Mark Lund moves to McCann as UK CEO

Mark Lund, a managing partner at Now, is leaving the agency he helped found to join McCann Worldgroup UK as its chief executive.

 

NSPCC hands creative account to Leo Burnett

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

McCain calls £20m advertising review

McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

 

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

 

Wonga chairman axes elderly puppets

Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.

 

Johannes Leonardo handed Vax ad brief

TTI, British-based owner of the Vax range of floor care products, has appointed New York's Johannes Leonardo as its lead creative shop.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

 

ASA South Africa drops investigation into "racist" charity ad

South Africa's Advertising Standards Authority has dropped an investigation into a controversial charity ad that showed a white woman feeding scraps to a black child, after the organisation withdrew the spot and apologised.

 

Betfred hands account to Brothers and Sisters

Betfred has appointed Brothers and Sisters to its creative account after a competitive pitch.

 
 

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