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Ad agency news & analysis

 

Publicis Groupe extends deadline for Sapient deal again

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7 billion offer for a fourth time.

 

Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.

 

Mother backs new integrated agency The Romans

Ad agency Mother has backed an integrated PR, social media and experiential agency launched by the former managing director and creative director of Citizen, once the sister PR agency to Dare.

 

Oli Beale and Alex Holder seek fellow creatives to tackle major social issues

The executive creative directors at Anomaly London are inviting fellow creatives to band together and use their skllls to "fight bad guys" and have released their own ad targeting the tobacco industry.

 

M&C Saatchi awards founders £9m in shares

Maurice Saatchi, Jeremy Sinclair, David Kershaw and Bill Muirhead, the executive directors at M&C Saatchi have been awarded shares worth more than £9 million due to "outstanding performance".

 

Gallo wines call Europe-wide ad pitch

Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.

 

Three extends #HolidaySpam campaign

Three has launched the latest ad in its #HolidaySpam series, showcasing the mobile operator's feature that allows customers to use their phones abroad at no extra cost.

 

Cheil most shortlisted in 25th MAA Best Awards

Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.

 

Campari prepares for global pitch

Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.

 

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

 

Tesco moves £110m account to BBH

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.

 

Virgin Atlantic awards North America creative to Figliulo & Partners

Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

 

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 

The year ahead for cultural trends

General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.

 

The year ahead for production

As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.

 

US regulatory delays force Publicis Groupe to wait on Sapient deal

Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.

 

Hostelworld.com appoints Lucky Generals

Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.

 

Shredded Wheat launches 'live from the heart' campaign

Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.

 

Newcastle Brown Ale 'Chores' by Droga5 NY

Newcastle tries, and fails, to enter a contest for an amateur ad for snack chips that would play during the Super Bowl

 

The year ahead for creativity

Advertising in 2015 will remain preoccupied with real-time marketing and big data, but those who can apply true creativity to these disciplines will succeed. By Russell Ramsey.

 
 

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