Additional Information


Content

Ogilvy & Mather lands Tiffany global ad account

Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.

Tiffany & Co: New York flagship store (photo: Tiffany & Co)

Tiffany & Co: New York flagship store (photo: Tiffany & Co)

Share this article

The WPP agency will help Tiffany’s internal marketing department by providing brand positioning and advertising support. The remit is global – with creative hubs in New York and Paris – and covers print, digital video and outdoor advertising.

The pitch, which was first reported in October, was run out of the US by the marketing management consultants Ark Advisors. As part of the process, pitching agencies were invited to New York to view Tiffany’s vault.

Speaking about Ogilvy & Mather’s appointment, Caroline Naggiar, Tiffany’s senior vice-president and chief marketing officer, said: "We were impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business."

In 2008, Tiffany & Co appointed BBDO to handle its advertising in China after a competitive pitch. Before that, McCann Erickson handled the account.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^