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New technology is another way to be creative

NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.

 

TNT launches TV campaign to humanise brand

TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Grey London unveils first global Volvo ad

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 

Warehouse names Sunshine as agency of record

Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

 

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

 

Campaign Viral Chart: Baseball star Derek Jeter tops list for second time

A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week's Campaign Viral Chart.

 

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

 

Engagement publishing 101: #Bantz for brands

Lucy Banks, the executive creative director of Bauer Media, goes through five reasons why comedy can help an audience connect with a brand message.

 

The 2014 Ryder Cup ads round up

With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.

 

13 ways to create a winning print ad

The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great press and outdoor ads.

 

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

Why we're loving: Johan Thörnqvist, illustrator

Tell us about the project. I was contacted by AnalogFolk earlier this year with its idea for iSPIES a kids game that ignites their imaginations and helps keep them entertained during the school holidays. Kids can play with friends in the game, wh...

 

One strategy is all we need

How many strategists does it take to create a campaign? Just the one. No joke.

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

'Overtly sexual' e-cig ad given post-9pm restriction

The Advertising Standards Authority has ruled a VIP Electronic Cigarette ad can only air a TV ad after the 9pm watershed because of the degree of sexuality in the spot.

 

AOL UK launches campaign to consolidate offering

AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.

 

GeoLotto partners Channel 5 for relaunch

GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch.

 

British Humanist Society apes Thought for the Day on the Underground

The British Humanist Association (BHA) has launched a poster campaign in 100 London Underground stations, asking commuters to think about the topic, "What's it all for?"

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 
 

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FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

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