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Volkswagen highlights joy of driving in new ad

Volkswagen has unveiled a new ad to promote its Beetle Convertible, in an ad designed to bring people back to the joy of driving.

 

3 Great Ads Elizabeth Fagan had nothing to do with

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...

 

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

 

AMV lands government brief to increase electric car sales

Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.

 

Pick of the week: HSBC, JWT London

Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel...

 

Turkey of the week: Typhoo, Bradley.tv

Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the d...

 

Great ideas don't require bravery

Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.

 

Don't outlaw kids' ads, industry tells Miliband

The advertising industry is to urge Labour to drop plans to include a Swedish-style ban on advertising to children in its manifesto at the 2015 General Election.

 

ASA rejects calls to censor Ikea ad

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

 

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

 

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

 

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

 

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

 

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

 

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

 

Canon launches through-the-line EMEA campaign

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

 

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

 

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

 

The7stars wins media brief to resurrect HMV

The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.

 

Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

 
 

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