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Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 

'Irresponsible' Walking Dead ad rapped by ASA

An online ad promoting 'The Walking Dead' has been banned by the Advertising Standards Authority for showing graphic violence on a website used by children.

 

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Monty the penguin tops engagement study

John Lewis's "Monty the penguin" was the most compelling Christmas ad of 2014, according to research by facial recognition analysts.

 

Broadband Delivery UK launches superfast campaign

Broadband Delivery UK, the body responsible for building out superfast broadband, is launching a TV ad to promote the benefits of its investment in improving internet access.

 

The X Factor final to generate £6m in ad revenue

ITV could generate £6 million in ad revenue from The X Factor final this weekend, as Ben Haenow, Andrea Faustini and Fleur East battle it out for the 2014 crown.

 

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.

 

McCann Bristol looks for young creatives with 'big balls'

McCann Bristol has created an online recruitment campaign that offers young creatives the chance to earn £100,000 in one month.

 

Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

 

Harvey the dog finds love in his final Thinkbox ad

Harvey the dog finds love in his third and final ad for Thinkbox, the commercial TV marketing body.

 

Welcome to The Annual 2014

Claire Beale global editor-in-chief, Campaign If you ve got to the end of 2014 with any doubt in your mind that advertising is a fantastic industry to work in, settle back and wallow in the following pages. Here you ll find plenty of evidence...

 

2014: Jilted lovers and sad farewells

John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.

 

Watch YouTube's top 10 trending videos of the year

A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally.

 

'Misleading' Virgin Media ads banned after BT complaint

BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.

 

Pepsi Max shocks passers-by with dinosaur projections

Pepsi Max has released an online film that shows surprised passers-by encountering a giant animated dinosaur.

 

Amazon Appstore UK searches for digital agency

Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

McVitie's Victoria rolls out first Christmas ad for 32 years

McVitie's, the biscuit brand owned by United Biscuits, has launched its first Christmas ad in more than three decades for its Victoria selection box, featuring cuddly animals.

 
 

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FROM THE BLOGS

The Wall blogs

A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

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