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Canon launches through-the-line EMEA campaign

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

 

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

 

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

 

The7stars wins media brief to resurrect HMV

The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.

 

Heinz brings back invisible bottle of tomato ketchup

Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.

 

Goodstuff awarded £1m Diesel TimeFrames business

Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.

 

H&M leads top ten most-shared Beckham ads on the social web

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

 

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

 

Cheil hires WPP exec Chris Chalk to lead strategy

Cheil Worldwide has hired WPP's Chris Chalk to run its European operations as president and chief strategy officer, as part of its ongoing efforts to boost its senior management team.

 

The Minimart wins £3m Sudocrem account

Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.

 

Getty Images tells a love story in '85 Seconds'

Getty Images is pursuing another viral success with '85 Seconds', a film that blends 105 video clips together to tell a love story, following in the footsteps of last year's award winning 'From Love to Bingo' campaign.

 

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

 

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

 

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

 

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

 

Raising the game for BT Sport

Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.

 

Josh Norbury and Leo Bellis-Jones, creative team, Publicis London

WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the cha...

 

Turkey of the week: Mecca Bingo, Rainey Kelly Campbell Roalfe/Y&R

Mecca Bingo's new TV spot leaves Jeremy Lee cold: "No-one really expects a bingo company to inspire a silk purse, but this really is a pig's ear.

 

Pick of the week: NatWest, M&C Saatchi

Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and dire...

 

Immediate Media 'misleading' mug offer banned

An ad promoting an offer for Immediate Media's Olive magazine has been banned by the ASA because the subscription, which included a free mug, was found to be more expensive than a deal that came without a mug.

 
 

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