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Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

Banner ads at 20: why banners are advertising haiku

Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

Spooky Viral Chart: World's most-shared Halloween ads

To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

 

Honda launches new Civic with interactive YouTube campaign

Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.

 

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

 

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 

Who'd be an agency CEO in these unforgiving times?

The end-of-year merry-go-round of departing ad agency bosses spins apace and seems to show that the life of a chief executive is in danger of becoming, to quote Thomas Hobbes, increasingly nasty, brutish and short.

 

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 

Why we're loving: Psychemagik

Tell us about the project. The project came to us through Frukt. We ve been through this process before and it s never as easy as everyone hopes. We pitched a few options but Mink Shoes was put forward fairly early on we felt it worked with th...

 

History Of Advertising: No 111: The first CSR ads

Companies eager to generate goodwill towards themselves from consumers by advertising their ethical credentials might seem like a relatively new phenomenon. In fact, it s only increasingly crowded marketplaces forcing companies to look for new ways...

 

Award-winning Lego ad break 'died about four times during the process'

The importance of nurturing a creative idea was highlighted at the Media Week Awards last week, when the PHD team and the Warner Bros marketing director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen.

 

Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

 

ASA bans Vitabiotics ads over health claims

The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to a professor emphasised its health claims.

 

HSBC launches Anyone's Game golf campaign

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.

 

Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer

Mattessons Fridge Raiders, the Kerry Foods snack brand, has launched a campaign with the YouTube gamer Ali A

 

Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix

Adam & Eve/DDB has taken the top prize at the 2014 IPA Effectiveness Awards for its tongue-in-cheek "good call" ad campaign for Foster's, the Heineken-owned lager.

 

Royal Naval Reserve ads to coincide with football substitutions at Fulham and Rangers

The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.

 

Q magazine joins forces with Absolute Radio for CD of bands

The synergies within Bauer Media's newly expanded music portfolio are starting to be realised, with monthly music magazine Q partnering with Absolute Radio to create a CD featuring some of the biggest names in live music.

 

Douwe Egberts launches selfie campaign for Prostate Cancer

Douwe Egberts, the coffee brand, has partnered with Prostate Cancer to encourage people to take selfies with foam-covered top lips and share it on social media to raise money.

 
 

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