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TalkTalk to launch user-generated X Factor idents

TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.

 

Cast of Toy Story return for Sky Broadband campaign

Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

Mr Kipling launches pink elephant TV campaign

Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.

 

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 

Aga targets city homes with cooker campaign

Aga, the British cooker brand indelibly linked with the upper-middle classes and their country homes, has released a campaign for its city oven.

 

Campaign Viral Chart: Football ads dominate

Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart.

 

Adam & Eve/DDB launches pro-union Scottish Heartstrings initiative

Adam & Eve/DDB and Tribal Worldwide have created a digital platform for the pro-union Let's Stay Together campaign, designed to let the public celebrate the achievements of Scots and Scotland as part of the UK.

 

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 

Dare captures Huawei UK advertising business after pitch

Huawei, the Chinese technology giant, has hired Dare as its UK creative agency after a competitive pitch.

 

History Of Advertising: No 109: The government's Aids campaign

If there was a time that British advertising proved it could be an overwhelming force for good, it was surely during the government s high-impact Aids awareness campaign. Almost three decades after it first shocked millions of TV viewers with its i...

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 

Talking about my generation

The over-50s are a fast-growing demographic controlling four-fifths of the UK's disposable wealth. So why do advertisers continue to ignore them, Stefano Hatfield asks.

 

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

 

3 top tips on how to save an epic social media fail

The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.

 
 

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