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Turkey of the week: Santander, WCRS

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James Swift thinks Santander is becoming a repeat offender: "I don’t mind the idea behind this ad. The execution is fine too. It’s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I lost interest after three, and my will to live after seven."

This article was first published on campaignlive.co.uk

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