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Pick of the week: Batchelors, McCann London

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Jeremy Lee is pleasantly surprised by the new Batchelors spot: "McCann London has managed to take what looks like an unpromising brief for a rather unappetising product and made something distinctive." It was created by Simon Hepton and Matthew Crabtree, and directed by Joseph Kahn through HSI.

This article was first published on campaignlive.co.uk

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