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Pick of the week: Royal London, VCCP

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James Swift likes Royal London’s debut effort: "I’m not totally sold on the strategy, but the execution makes up for any doubts. VCCP has once again made a funny, quotable ad for the driest of clients." It was written by Chris Birch, art directed by Jonny Parker and directed by Nathan Price through Park Pictures.

This article was first published on campaignlive.co.uk

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