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Turkey: Samsung Galaxy, Cheil Worldwide

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Sara Kimberley wasn’t convinced by this spot: "I’m not sure how many eight-year-olds are in the market for a Samsung Galaxy phone, let alone have the attention to watch this seven-minute triumph of CGI production skills over strategy. Nor do I know if the aliens or Earth won in the end – the match beat me."

This article was first published on campaignlive.co.uk

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