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Pick of the week: Avis, VCCP

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Maisie McCabe enjoys the new Avis spot: "This is beautifully shot and heart-warming. Not only does it capture the promise of holidays, it also does the brand’s advertising heritage justice." The work was written by Kieran Knight, art directed by Veryan Prigg and directed by Marcus Söderlund through Academy.

This article was first published on campaignlive.co.uk

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