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Pick of the week: Imperial War Museum London, Johnny Fearless

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James Swift thinks Imperial War Museums’ First World War ad is worth remembering: "There’s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and directed by Darren Dubicki through Aardman and Big Buoy.

This article was first published on campaignlive.co.uk

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