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Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

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Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 

Award-winning Lego ad break 'died about four times during the process'

The importance of nurturing a creative idea was highlighted at the Media Week Awards last week, when the PHD team and the Warner Bros marketing director behind the much-acclaimed Lego ad break admitted it almost never made it to the screen.

 

Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

 

ASA bans Vitabiotics ads over health claims

The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to a professor emphasised its health claims.

 

HSBC launches Anyone's Game golf campaign

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.

 

Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer

Mattessons Fridge Raiders, the Kerry Foods snack brand, has launched a campaign with the YouTube gamer Ali A

 

Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix

Adam & Eve/DDB has taken the top prize at the 2014 IPA Effectiveness Awards for its tongue-in-cheek "good call" ad campaign for Foster's, the Heineken-owned lager.

 

Royal Naval Reserve ads to coincide with football substitutions at Fulham and Rangers

The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.

 

Q magazine joins forces with Absolute Radio for CD of bands

The synergies within Bauer Media's newly expanded music portfolio are starting to be realised, with monthly music magazine Q partnering with Absolute Radio to create a CD featuring some of the biggest names in live music.

 

Douwe Egberts launches selfie campaign for Prostate Cancer

Douwe Egberts, the coffee brand, has partnered with Prostate Cancer to encourage people to take selfies with foam-covered top lips and share it on social media to raise money.

 

Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.

 

Lucky Generals wins Greenpeace Arctic brief

Greenpeace has appointed Lucky Generals for a global campaign.

 

Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

 

Testicular cancer awareness campaign launches comedy show

Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.

 

Campaign Viral Chart: Baz Lurhman's Chanel No 5 ad takes top spot

Chanel no 5's epic ad featuring supermodel Gisele B√ľndchen and directed by Hollywood Baz Lurhman has reached the top spot of this week's Campaign Viral Chart.

 

Virgin Media 'night owl' ad to break in Gogglebox

Virgin Media's next ad featuring Ally the Night Owl, an owl who likes to stay up late watching TV shows, will launch in 'Gogglebox' tonight.

 

The Economist uses cheeky tactics for digital campaign

The Economist is unveiling a campaign that uses provocative headlines in a bid to increase the brand's subscriber base.

 

PHD wins Media Grand Prix 2014

Omnicom's PHD has won the coveted Media Grand Prix 2014 after claiming no fewer than seven gold awards at the Media Week Awards last night.

 

Direct: Gold Winner

Fashion, clothing, footwear accessories category Title: D Rose Jump Store Client: Adidas Brand: Adidas D Rose 3.5 Senior communications manager: Steve Marks Brand communications manager: Tim Day Agency: TBWA\London Chief creative off...

 

Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

 
 

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