Advertising news & analysis

3 Great Ads Elizabeth Fagan had nothing to do with

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...

RKCR appoints Fallon's Moon as analytics chief

Chris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role.

McCann London picked to run London Live campaign

The London Evening Standard has picked McCann London to promote its upcoming local TV channel, London Live.

Stella Artois Cidre pays tribute to the 'simple life'

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Sage by Heston Blumenthal hires MBA

Sage by Heston Blumenthal, a new range of appliances from the celebrity chef, has appointed MBA to handle its UK advertising account.

AMV lands government brief to increase electric car sales

Abbott Mead Vickers BBDO has won a pitch to create a campaign to boost sales of low-emission cars.

Don't outlaw kids' ads, industry tells Miliband

The advertising industry is to urge Labour to drop plans to include a Swedish-style ban on advertising to children in its manifesto at the 2015 General Election.

ASA rejects calls to censor Ikea ad

Ikea's ad featuring a family at war with their garden gnomes has escaped an Advertising Standards Authority (ASA) investigation, despite the ad watchdog receiving almost 50 complaints.

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

Just Eat rival calls European ad pitch

Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.

OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Peugeot and Samsung sign up to motorway screen sheet

Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.

Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Canon launches through-the-line EMEA campaign

Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

Army begins recruitment drive despite redundancies

The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.

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