Advertising news & analysis
Latest advertising news
Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.
Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolfe from 'Pulp Fiction'.
Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert.
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the third weekend of the new Premier League season.
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
TalkTalk is releasing an app that allows users to make their own music videos and will use the best in its X Factor idents.
Sky has once again turned to the cast of 'Toy Story' for a TV campaign promoting its broadband service.
River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.
IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.
Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.
Harrods, the luxury department store, has appointed TBWA\London as its creative agency.
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