Advertising news & analysis
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".More
Latest advertising news
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.
P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.
JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.
We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.
Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
London Live has been touring the city with a bus equipped with what the new local TV channel claims is the largest vehicular screen ever built, and the largest outdoor TV screen in the area, after Wembley Stadium's.
Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.
Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.
Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.
Kim Papworth is stepping down as a joint executive creative director at Wieden & Kennedy London and will be replaced by Google Creative Lab's Iain Tait.
Abbott Mead Vickers BBDO, the UK incumbent, has been knocked out of the pan-European review for EDF . BBDO, Havas Worldwide and M C Saatchi pitched earlier this month, with just the last two making the cut. However, it does leave AMV free to compe...
Neil Dawson, the former executive creative director of BETC London who left the agency suddenly in January, has launched a shop called Dawson Pickering.
Confidence in creating digital and mobile campaigns is still low among marcoms and media professionals in the UK, according to a survey by The Knowledge Engineers.
The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".
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