Advertising news & analysis
NEW YORK - Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America, speaking at Advertising Week.More
Latest advertising news
NEW YORK - The future of advertising will feature the reintegration of media and creative functions, according to Keith Reinhard, co-founder of Omnicom and chairman emeritus of DDB Worldwide, because the "when and where" now influences the "how and w...
Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.
Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.
Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.
Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.
NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.
TNT, the postal service, is launching its first TV ad campaign for four years, in a bid to humanise the brand.
Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.
Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week's Campaign Viral Chart.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
SPIKES ASIA - It's a polarising statement that, somewhat ironically, is open to a 360 attack. But Al Moseley, CCO at 180 Amsterdam, defends it well, bringing in personal experience and a taste for implementing structures that foster creative manageme...
Lucy Banks, the executive creative director of Bauer Media, goes through five reasons why comedy can help an audience connect with a brand message.
With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.
The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great press and outdoor ads.
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
The Advertising Standards Authority has ruled a VIP Electronic Cigarette ad can only air a TV ad after the 9pm watershed because of the degree of sexuality in the spot.
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