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Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
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Oreo launches family friendly TV ad
Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.
VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.
Virgin Media and BT handed advantage in broadband marketing battle
Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers are getting.
Blackcircles.com unveils first TV ad
Blackcircles.com, the online tyre retailer, is launching its first TV ad, featuring former Formula 1 commentator Murray Walker.
Campaign Viral Chart: Honda's Ferris ad is top of the class
Honda's homage to 'Ferris Bueller's Day Off', featuring Matthew Broderick, tops this week's chart with 210,709 shares, beating Finnair and five other Super Bowl ads.
VCCP hires Mother team Faustin Claverie and Thierry Albert
VCCP has hired the Mother creative team Faustin Claverie and Thierry Albert.
The Red Brick Road and Goodstuff net Intersnack brief
Intersnack has appointed The Red Brick Road and Goodstuff Communications to handle its advertising and media accounts respectively.
VCCP launches branded content division
VCCP Partnership is launching a branded content division called VCCP Content.
Legal & General appoints Inferno
Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency Inferno to handle its estimated £10 million account.
Innocent smoothies encourages consumers to unleash their inner Casanova
Innocent smoothies has launched an alternative idea for a Valentine's gift this year, by encouraging consumers to personalise a label on their favourite smoothie and give it to someone special.
Lynx unleashes the chaos for both sexes
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has fragrances both "for him" and "for her", as the brand advertises its first women's variant.
Axa launches debut integrated campaign
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.
Specsavers claims victory after two-year battle with Asda
Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket giant ran for its opticians using a "spec savings at Asda" strapline.
Switching service Simplifydigital readies biggest ever TV push
Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its biggest-ever television campaign to highlight the savings customers can make by using the service.
M&C Saatchi returns to New York
M&C Saatchi has hired Jeff Brooks from Euro RSCG New York to spearhead the revival of its New York office, which was folded into its Los Angeles office in 2008.
Publicis Groupe acquires Middle East digital agency
Publicis Groupe has acquired Flip Media, a digital agency network in the Middle East, for an undisclosed sum, to fold into Leo Burnett.
Tablets for kids help Leapfrog rule toy fair
Video report: Best-selling tablets don't always come from Apple - toy brand Leapfrog's LeapPad collected a Toy of the Year award last week and was the best-selling toy in the last quarter of 2011.
L'Oréal anti-wrinkle cream ad thwarted by MP
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP.
Sofa retailer to push 'test drive' app
Harveys, the furniture retailer, is focusing its marketing activity around a mobile app that lets users "test drive" sofas in their own homes.
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Hacking scandal spreads to The Times as paper investigated External website
by @gordonmacmillan, 02/02/2012
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