Advertising news & analysis
Three films made by the agency Wieden & Kennedy have made it into the top 10 most-viewed "cute" ads list, compiled by video analysts Visible Measures.More
Latest advertising news
With most of the bigger media pitches now wrapped up (much to the satisfaction of Sir Martin Sorrell), you d have thought that agencies would be taking a breather for Easter. Sadly, none of it. MediaCom is among the agencies waiting eagerly for the o...
Increases in client spend on traditional media channels have outstripped that on digital for the first time in three years, according to the latest IPA Bellwether Report.
Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.
Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its investment in above-the-line advertising.
DLKW Lowe has hired Amber Casey and Lovisa Silburn as creative directors.
Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.
Atomic London has been hired by Cancer Research UK to lead the charity's legacy marketing and direct giving campaigns.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.
P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.
JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.
We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.
Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
London Live has been touring the city with a bus equipped with what the new local TV channel claims is the largest vehicular screen ever built, and the largest outdoor TV screen in the area, after Wembley Stadium's.
Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.
Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.
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