Advertising news & analysis
Latest advertising news
Halifax has continued its witty campaign strategy with "holiday dad", a new spot highlighting its brand values of rewarding customers who give extra.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.
Homebase, the home and garden retailer, has ditched the shipping containers that have featured in its ads for the past two years in favour of showing a family transforming their home and garden.
In an interesting move, Argos has shortlisted Now to go head-to-head against the incumbent, CHI Partners, for its 55 million ad account, having discarded Rainey Kelly Campbell Roalfe/Y R, JWT London and Publicis London after pitches last week. A...
The Advertising Standards Authority has taken the rare step of withdrawing Paddy Power's controversial Oscar Pistorius ad pending its investigation.
Caitlin Ryan, group executive creative director of the Karma Communications Group, tells us who she admires and why gender stereotypes are difficult for men in the industry, ahead of International Women's Day on 8 March.
Havas Worldwide London has picked up the European advertising account for the organic baby food brand Ella's Kitchen.
The Government has launched a wide-ranging review of gambling advertising after growing criticism that children are being exposed to it.
Kerry Roper will return to Dare as its head of design, after eight months at Leagas Delaney.
Ahead of International Women's Day on 8 March, we publish the first in our series of interviews with leading women from the advertising and media industries.
Starship's 1985 hit song 'We Built This City' has climbed to number 25 in the official UK single downloads chart after being featured in Three's latest TV campaign.
Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
Hope for Justice, the anti-slavery charity, has created a tactical campaign to highlight modern slavery to take advantage of the publicity around '12 Years a Slave' winning the Best Picture Oscar.
NSPCC, the children's charity, is contacting agencies as it seeks to build a digital roster.
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
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