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Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.
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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Premier Foods backs Great Little Ideas with social media push
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.
Center Parcs TV ad banned
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.
Paddy Power ad banned for being offensive to transgender community
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd of racing fans has been banned by the advertising watchdog after a flurry of complaints.
'Bigger. Fatter. Gypsier.' ad complaint could get second chance
The Adverting Standards Authority has been officially advised to reconsider its decision not to investigate Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding'.
Prince's Trust recruits entrepreneurs to inspire jobless youth
The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.
E.ON targets British Gas with price freeze pledge
E.ON is pushing its pledge to not increase home energy prices in 2012 with a national press campaign days after British Gas warned it might have to raise prices this winter.
VisitEngland defends £5m campaign after industry attack
VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.
BlackBerry looks to trump Samsung with NFC campaign
BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication (NFC) enabled devices ahead of the Olympics.
Kopparberg unveils 'un-established' marketing drive
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.
DDB takes emotional approach for new VW Polo campaign
DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.
Flybe takes a swipe at rivals in humorous ad
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines.
Resident Evil 6 to sponsor 'The Walking Dead'
Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.
Publicis extends footprint in China
Publicis has acquired Beijing-based marketing company Longtuo, as it looks to enhance its presence in the Chinese market.
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking into the effects of out of home advertising on people's brains.
BlackBerry hails people of action in global campaign
BlackBerry has launched a multi-million pound global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.
Tesco escalates voucher war with Clubcard exchange campaign
Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.
Carlsberg launches star-studded football-focused ad
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship.
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.
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