Mattel ends 50 year relationship with Ogilvy
Mattel, the toymaker, has split with Ogilvy & Mather after half a century and has handed its European ad account to Lola.
Barbie: owner Mattel parts from Ogilvy
The company started the review in March through its German headquarters. It is not known what other agencies were involved in the process but the move ends one of advertising’s most enduring partnerships.
Lola, the Madrid-based Lowe & Partners agency, will be responsible for Mattel’s European advertising and digital account. It includes the Barbie and Hot Wheels brands.
Miguel Simoes, the chief executive of Lola, said: "This is a huge opportunity and a chance for us to help [Mattel] get a powerful position in the negotiations between child and parent – it's a process that involves a lot of emotion. Mattel is really in the international entertainment business, so this is fertile creative territory."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- Marketing Manager - Entertainments Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience Judi Patton depending on experience, Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...