Behind the scenes of TomTom's Comedy Car campaign
Campaign takes a look behind the scenes at TomTom's latest campaign on social media.
Tom Tom: an insider's view of the satnav brand's latest social media campaign
The satnav brand takes Campaign on a tour of the live video production and social media comms room on its latest campaign – detailing the production and distribution of bespoke digital content to its followers.
During the campaign, TomTom sought suggestions from its followers for awkward situations they would need a faster journey to avoid. The brand then turned the suggestions into short sketches with the help of The Comedy Store Players.
The 'Inside' series has also gone behind-the-scenes at Metro, TalkSport and Bauer. See more in the 'Inside' playlist on YouTube.
Video produced by Georgie Brazier and Sarah Johnson
This article was first published on campaignlive.co.uk
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