Additional Information


Content

Creature lands £15m William Hill ad account

Creature has picked up the £15 million advertising account for William Hill after a competitive pitch.

William Hill: incumbent declined to pitch

William Hill: incumbent declined to pitch

Share this article

The bookmaker called the review in November last year. Fabula, which handled the sports book business, declined to repitch. Beattie McGuinness Bungay, which worked on the gambling account, also chose not to repitch.

The process was handled internally and it is understood that Leagas Delaney and Brothers and Sisters were involved at an earlier stage.

Fabula was responsible for the "football passion" execution that featured the Welsh footballer Robbie Savage. It also created the "can you spot the FA Cup?" idents, which aired on ITV.

William Hill’s media planning and buying account, which is held by Vizeum, is not affected.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^