Additional Information


Content

Mr Kipling creates 'world's first' poster made of cake

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign.

of

Share this article

The poster, created by JWT London, is made from 13,360 individual Mr Kipling cakes and is situated at Westfield London in Shepherd’s Bush. From 11am today, passersby have been able to eat the cakes.

Lisa-Jo Harvey, a senior brand manager at Premier Foods, said "We can’t think of a better way to show people that life is better with cake than to create an edible poster made out of thousands of our exceedingly good cakes."

The wider campaign was created alongside the Saatchi & Saatchi digital agency Outside Line, the media agency Carat and the PR agency Cirkle.

David Masterman, a creative director at JWT London, said: "If Mr Kipling himself was doing a poster, he'd make it out of cake."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^