Latest agency news
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Leagas Delaney, the independent London-based agency, has hired the Irish creative duo David Fitzsimons and Peter Crothers as copywriters.
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.
Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
Ida Rezvani, the managing director of Mcgarrybowen London, is leaving to take up the same role at the agency's New York office.
Glue Isobar has hired Simon Clancy, an associate creative director at AKQA, in the new role of creative director and promoted two associate creative directors, Lewis Raven and Adam King, to the same position.
Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
Bartle Bogle Hegarty has hired Patrick Lafferty, the chief operating officer of McCann Erickson in North America, as chief executive of its North America operations.
Havas Worldwide London has hired Proximity's Justin Vir as head of digital.
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
Nicola Mendelsohn's move from Karmarama to Facebook continues a worrying brain drain for advertising, says Daniel Joseph, director at The App Business.
Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
Havas Worldwide London has appointed Leila Bartlam, the managing director of Cut+Run and former head of TV at Adam & Eve, as its head of film.
From the blogs
by Lol and Nat, 15/05/2013
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