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Agency news & analysis

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.


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Mondelez hires McGarrybowen for Sour Patch Kids

Mondelez has expanded its relationship with McGarrybowen London by awarding the shop the creative account for Sour Patch Kids, the confectionery brand.


JWT launches global digital agency Mirum

J Walter Thompson has announced the formation of a new global digital agency called Mirum, formed from 11 separate shops, including HeathWallace, Quirk and Activeark JWT in the UK.


Tracy De Groose promoted at Dentsu Aegis Network

Tracy De Groose, the chief executive of Dentsu Aegis Network UK, has been promoted to its EMEA executive board, following the appointment of Rob Horler as the network's first US chief executive.


Campaign Viral Chart: Budweiser Super Bowl 'lost puppy' ad tops list

Budweiser's Super Bowl ad "lost puppy" has topped this week's Campaign Viral Chart, which features several spots created for the game on Sunday.


Robert Webb returns for Post Office Money launch campaign

Robert Webb, the comedy actor, returns in the Post Office's campaign for sub brand Post Office Money.


Join the #CampaignSuperBowl party

Campaign US is hosting its very own Super Bowl party, and you're invited.


Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.


Labour wins industry vote at Lead 2015

Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide


'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.


Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.


Mophie 'All-Powerless' by Deutsch LA

Mobile phone accessory maker charges up an apocalyptic scene for its Super Bowl debut


Karmarama scoops global Secret Escapes

Secret Escapes, the online travel company, has appointed Karmarama to handle its global creative business.


The Red Brick Road captures GoDaddy UK brief

GoDaddy has appointed The Red Brick Road as its lead creative agency in the UK without a pitch.


Govt seeks ad agency for emergency activity

The Crown Commercial Service is seeking an agency for urgent campaigns ahead of the general election.


Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.


Lactofree seeks shop for ad/digital account

Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.


PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.


Havas launches creative council

Havas Worldwide is attempting to drive creativity at the agency by pooling its leading London-based talent.


Havas launches Helia network

Global brand absorbs EHS and will house Havas Worldwide's data and digital skills.


Saatchi & Saatchi wins $40m HomeAway account as it goes after Airbnb

HomeAway, the holiday home rental site, has appointed Saatchi & Saatchi London to handle its $40 million (£26.4 million) advertising account.


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