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My Media Week: Robin Clarke

This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots.

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Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Dave Trott: Students are customers

In 2012, Emma Sulkowicz was raped in New York.

 

Robert Senior promoted to CEO of Saatchi & Saatchi Fallon network

Robert Senior, Saatchi & Saatchi Fallon Group EMEA chief executive has been promoted to chief executive of the overall Saatchi & Saatchi Fallon network.

 

Publicis boss Maurice Lévy to step down in 2016 amid board shake-up

Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company.

 

BMB cooks up mid-week #miniroast campaign

The English Beef and Lamb executive (Eblex) is to launch a TV campaign this autumn promoting midweek roasts.

 

Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

 

Why brands should use the formula for happiness

Nils Leonard, Grey London's executive director, looks at why brands should be using the formula for happiness.

 

Sunny appoints St Luke's to handle ad account

Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.

 

Trading Places: this week's people moves

Grant Millar is named UK chief executive of ZenithOptimedia and former senior Tesco marketer Carolyn Bradley resurfaces at brewer Marston's, in this week's round-up of people moves in advertising, marketing and media.

 

Ten things you need to know

TBWA lands Airbnb global brief TBWA has landed global creative duties for Airbnb after a review. The pitch was led by TBWA\Chiat\Day in Los Angeles, with contributions from the London, Paris, Singapore and Brazil offices. Gibson to chair EACA cou...

 

BBH hires creatives to strengthen BA team

Bartle Bogle Hegarty has hired Tom Skinner and Phil Holbrook as creative directors to strengthen the British Airways team after the agency won the account in February.

 

Orangina launches ad review

Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.

 

Millar joins ZenithOptimedia as CEO

ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive.

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 

Sky calls pitch for Now TV business

Now TV, BSkyB's video-on-demand service, is reviewing its advertising account.

 

My Media Week: Matthew Hook

This week, Matthew Hook, managing director, Carat, talks extreme commuting, smart hiring and balancing future gazing with pressing new business

 

UK advertising market rises outperforming predictions

Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market.

 

DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy

DigitasLBi has appointed Scott Ross as UK chief technology officer to drive the agency's tech strategy.

 

Dave Trott: Give 'Em the old soft soap

In 1957 Dove soap started advertising for the first time. They ran a press ad with a woman luxuriating in a bathful of bubbles. The headline said HEAD OVER HEELS IN DOVE.

 
 

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