Additional Information


Content

AA and Saga-owner moves media to Starcom

Acromas Group, the parent company of AA and Saga Group, has hired Starcom to handle its £16 million media planning and buying account.

Saga: owner moves account to Starcom

Saga: owner moves account to Starcom

Share this article

PHD resigned the Acromas Group media business in December last year. The appointment of Starcom follows a competitive pitch process for the account, which includes all media types apart from search.

Acromas Group works with VCCP on its advertising for both the AA and Saga brands.

Tim Pethick, the group marketing director at Acromas, said: "Over the coming years we are planning to continue to develop our market-leading brands Saga and the AA.

"Starcom understand how to strike the right balance between brand and performance marketing. We look forward to a long and successful partnership."

Starcom will take on the account from PHD in February.

Nigel Waring, the director of performance marketing at Starcom MediaVest Group, said: "We’re delighted to be working with two renowned brands on the next stage of their development.

"With our passion to create meaningful human experiences, we’re excited to support AA and Saga Group in its communications initiatives and engaging consumers across multiple channels."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^