Additional Information


Content

BBH captures Vespa global creative brief

Vespa, the Italian scooter brand, has handed its global advertising account to Bartle Bogle Hegarty without a pitch.

Vespa: appointed BBH

Vespa: appointed BBH

Share this article

The business will be hand­led by BBH’s London office. The agency will be responsible for developing a new brand positioning that draws on Vespa’s heritage but appeals to a new audience.

The campaign, which is due to break later this year to coincide with the launch of the new Vespa Primavera, will run across the brand’s key markets in Europe, the US and Asia.

Davide Zanolini, the group marketing and communication director at Piaggio, the maker of Vespa, said: "BBH is the perfect partner to support the global growth of the Vespa brand as a modern icon of the best Italian style and technology."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^