Additional Information


Content

LIVE@AdvertisingWeek: seven things you may have missed on Tuesday

The second day of our LIVE@AdvertisingWeek blog introduced a key part of Advertising Week Europe, the socialising, and some strong opinions on the future of mobile and creative agencies.

Share this article

1) Getting the party started

We took you inside Spotify’s opening night party, with Zane Lowe and Bombay Bicycle Club. Our resident gossip blogger Nigel Clarkson, the commercial director of Weve, gave us an example of the rather fabulous networking and partying on offer around the seminars.

2) London Live goes live

Hours after the launch of new London TV channel London Live, we heard from its commercial director Jon O’Donnell on why the new station is exempt from European broadcast rules.

3) No agreement on mobile

Despite the focus on mobile at Advertising Week Europe, the many sessions only served to emphasise the fact that we can’t agree on the most basic ideas about the platform, wrote Jon Hook from MediaCom.

4) Planners who are funny

Digital agency Holler told us how it sends all of its planners on stand-up comedy training to help with their work. So we asked them to tell us jokes.

5) Bartle Bogle Hegarty through the decades

An old hand at BBH spoke alongside an up-and-coming star at the creative agency, to look at the difference between the current leaders and the new generation. Gwyn Jones, the BBH group chief executive, claimed that creative agencies have become "isolated from the performance agenda".

6) A glimpse of TV future?

Channel 5 announced that Dixons’ landmark funding of 'The Gadget Show' for three series was the future of advertising-funded television.

7) Microsoft cuts through

There is a constant stream of Advertising Week Europe chatter on Twitter, but Microsoft Advertising had one of the most impressive approaches to getting its content heard. It has been releasing real-time stats and infographics based on the content of the talks as they happen. We picked out some of our favourites.

Follow live coverage of Advertising Week Europe on LIVE@AdvertisingWeek

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Espresso yourself External website

by Greg Taylor, 23/10/2014

 

Back to top ^