Additional Information


Content

Oxfam launches review of UK direct marketing

Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.

Oxfam: four-year contract

Oxfam: four-year contract

Share this article

The charity is seeking an agency in the UK to help it increase donations. Oxfam currently works with WPN Chameleon.

Chemistry meetings with six agencies are scheduled to take place in the next two weeks, with final pitches set for October. The contract will last for four years.

The review coincides with the arrival of a new director of fundraising at Oxfam, Tim Hunter, who was previously the international fundraising director at Unicef.

In July 2013, Oxfam posted a 16 per cent decline in voluntary income, which contributed to a £17.6 million drop in total income. The fall was mainly caused by a reduction in income from one-off appeals and fundraising events.

However, the charity’s latest results, released last month, show an improvement. Total income increased £22 million year on year.

Rainey Kelly Campbell Roalfe/Y&R is Oxfam’s creative agency, while Proximity London handles the digital business.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^