Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...
Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.
London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.
Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.
Why Campaign is loving directors Major Briggs.
Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.
OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.
London Gatwick Airport has invited ad agencies to pitch for a new creative brief.
Norwegian Air Shuttle, the low-cost airline run by "Scandinavia's answer to Richard Branson" according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans.
South African Airways has appointed UM London to handle its UK digital buying media account across the UK and Ireland.
Flybe, the budget airline, has appointed The Corner to handle its £8 million advertising account.
Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.
Flybe, the budget airline, has called a review of its estimated £7 million ad account.
Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.
JCDecaux Airport UK has unveiled a range of advertising opportunities at Heathrow's upcoming Terminal 2: The Queen's Terminal.
When British Airways announced last month that it was reviewing its global creative roster because the "changing marketplace" had prompted it to reassess "the model", BA was merely the latest advertiser to see whether there was a more efficient way t...
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