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Airlines marketing

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 

Aer Lingus launches European ad contest

Aer Lingus, Ireland's biggest airline after Ryanair, is speaking with advertising agencies about its European business.

 

Jet2.com kicks off pitch for advertising account

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account. Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also ba...

 

Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.

 

Qatar Airways calls Euro media pitch

Qatar Airways is holding a pitch for its Europe-wide media duties.

 

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

 

Monarch seeks shop for advertising brief

Monarch Airlines is looking for an agency to handle its advertising account.

 

Norwegian Air hires M&C Saatchi

Norwegian Air Shuttle has appointed M&C Saatchi as its first global advertising agency, ahead of major expansion plans.

 

Air New Zealand calls ad review

Air New Zealand has put its advertising account up for pitch.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

Virgin review shows that no account is sacrosanct

As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...

 

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 

London Gatwick hires Creature for ad brief

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

 

Virgin Atlantic seeks 'best fit and best value' in global pitch

Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.

 

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

 

Virgin Atlantic calls global creative pitch

Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.

 

Why we're loving: Major Briggs

Why Campaign is loving directors Major Briggs.

 

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

 
 

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