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Airlines marketing

 

KesselsKramer lands Aer Lingus creative task

Aer Lingus, the Irish airline, has appointed KesselsKramer Amsterdam to handle its creative business for North America and Europe.

 

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

 

Watch: Campaign round-up of the seasonal holiday ads

January is always filled with holiday ads and this year is no different with campaigns from Virgin Holidays, Hotels.com, Kuoni and many more as consumers consider their summer break.

 

Virgin Atlantic awards North America creative to Figliulo & Partners

Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

 

Watch: Adam & Eve/DDB's first Virgin Atlantic TV ad

Adam & Eve/DDB's first TV ad for Virgin Atlantic since winning the airline's creative account in August challenges customers to pursue their goals and "let it fly".

 

Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad

Virgin Holidays is promoting its January sale by encouraging customers to "flaunt it" in a TV ad airing on Christmas Day.

 

DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Gatwick Airport hands Zone social media brief

Gatwick Airport has appointed Zone as its social media agency following a competitive pitch.

 

Qatar Airways calls global ad pitch

Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world.

 

Top Virgin Atlantic ads by RKCR/Y&R

As Virgin Atlantic ends its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R we take a look at the agency's top ads for the airline through the years.

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 

Aer Lingus launches European ad contest

Aer Lingus, Ireland's biggest airline after Ryanair, is speaking with advertising agencies about its European business.

 

Jet2.com kicks off pitch for advertising account

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account. Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also ba...

 

Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.

 

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.

 

Qatar Airways calls Euro media pitch

Qatar Airways is holding a pitch for its Europe-wide media duties.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

 

Monarch seeks shop for advertising brief

Monarch Airlines is looking for an agency to handle its advertising account.

 
 

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