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Airlines marketing

 

Virgin review shows that no account is sacrosanct

As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...

 

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 

London Gatwick hires Creature for ad brief

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

 

Virgin Atlantic seeks 'best fit and best value' in global pitch

Virgin Atlantic's global creative review - the first for 20 years - is an attempt by the airline to modernise its communications and reduce a reliance on ads.

 

AWEurope: Creative agencies need to be performance-oriented, says BBH chief

Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.

 

Virgin Atlantic calls global creative pitch

Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.

 

Why we're loving: Major Briggs

Why Campaign is loving directors Major Briggs.

 

BA victory prompts BBH to launch CRM division

Bartle Bogle Hegarty is to launch a CRM division with the direct industry veterans Simon Hall and Warren Moore, after adding British Airways' customer engagement business to its advertising account.

 

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 

OgilvyOne loses BA business

OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.

 

Agencies line up for Gatwick Airport brief

London Gatwick Airport has invited ad agencies to pitch for a new creative brief.

 

Norwegian Air set for first global campaign

Norwegian Air Shuttle, the low-cost airline run by "Scandinavia's answer to Richard Branson" according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans.

 

South African Airways hands digital media to UM London

South African Airways has appointed UM London to handle its UK digital buying media account across the UK and Ireland.

 

Flybe appoints The Corner to £8m ad account

Flybe, the budget airline, has appointed The Corner to handle its £8 million advertising account.

 

BBH and W&K lead most-watched Ad of the Day videos

Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.

 

Flybe kicks off pitch for £7m creative account

Flybe, the budget airline, has called a review of its estimated £7 million ad account.

 

Mindshare retains global Lufthansa media business

Mindshare has retained its long-standing international client Lufthansa after a global review believed to have involved Aegis Media's Carat and IPG's Mediabrands.

 

JCDecaux builds ad opportunities into fabric of Terminal 2

JCDecaux Airport UK has unveiled a range of advertising opportunities at Heathrow's upcoming Terminal 2: The Queen's Terminal.

 

Is an 'always on' agency model viable?

When British Airways announced last month that it was reviewing its global creative roster because the "changing marketplace" had prompted it to reassess "the model", BA was merely the latest advertiser to see whether there was a more efficient way t...

 

BA's advertising journey

It may or may not be the world's favourite airline, but British Airways is surely the one with the most famous ad history. No surprise, then, that the brand's creative review will be one of the biggest of the year. By John Tylee.

 
 

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