These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.
Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere l...
John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand
Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch.
Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.
The carrier's marketing director explains why the brand is pinning its long-term hopes on making air travel seem 'sexy and glamorous' again, writes Alex Brownsell.
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks to take on British Airways in the short-haul market.
Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.
Emirates is to be the official stadium naming-rights partner of Old Trafford cricket ground, leading to the renaming of the ground as 'Emirates Old Trafford', it has been announced.
British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.
Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.
Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.
Virgin Atlantic is reviewing its global digital and direct marketing arrangements.
EasyJet has cut its marketing budget by 15% over the past two years in the face of rising fuel costs, its chief executive has revealed.
Travel focus: Boeing's future hangs on its cutting-edge aircraft, which are all currently grounded.
Marketing's unique weekly analysis of advertisement recall in association with TNS.
American Airlines has unveiled its first brand overhaul for over 40 years, as the carrier looks to re-emerge from recent financial woes with a more "modern travel experience".
Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world's entire fleet of the Boeing 787s has been grounded due to safety fears.
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