Airlines marketing

Heathrow creates 'royal runway' for Diamond Jubilee

Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.

Lufthansa introduces Berlin routes

Lufthansa has created a digital and direct marketing campaign to promote its newest route to Germany and encourage travellers to take short breaks to Berlin.

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement.

Ryanair celebrates 50% lift and record group profits

Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline industry, according to Frank van der Post, ma...

VisitEngland defends £5m campaign after industry attack

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Heathrow launches campaign reassuring passengers of smooth Olympic run

Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign to reassure consumers it is ready for the "unique operational challenge" posed by the Olympics.

Industry view: Is easyJet's marketing makeover working?

EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic clim...

Thomas Cook head knocks Government's 'stay at home' campaign

Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support outbound holidays.

EasyJet pitch claim is a 'smear', Lord Bell says

Lord Bell, the chairman of Chime Communications, has dismissed suggestions by the easyJet founder, Sir Stelios Haji-Ioannou, that there was impropriety in VCCP securing the airline's £50 million advertising account as "smearing".

EasyJet complaint leads ad watchdog to ban train ad

The Advertising Standards Authority has banned a poster ad for East Coast trains that claimed travelling from Edinburgh to London was "cheaper by train than by plane", after EasyJet complained.

Around 500 jobs at risk at bmibaby

Approximately 500 jobs are at risk at bmibaby, as the budget airline moves into a consultation with its employees and considers its options, which include possible closure of the airline.

CityJet hands £4m ad account to Beta

CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account.

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.

BA unveils plans for giant screen in Olympic Park

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a dedicated area at the Olympic Park for an audience of 10,000 people.

Branson-shaped ice cubes take off on selected Virgin flights

Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes.

Flybe scraps up-scaled booking fees as part of repositioning

Flybe is axing its debit card charges and changing its fare structure in a push to make the airline appear more "transparent and upfront".

Thomson rolls out national campaign for Dreamliner launch

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

The easyJet chief executive wants the carrier's repositioning to highlight its value proposition and assign its spats with competitors to history.

Flybe in £9m brand repositioning

Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing repositioning to distance itself from negative perceptions of the low-cost airline model.