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Airlines marketing

 

DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Gatwick Airport hands Zone social media brief

Gatwick Airport has appointed Zone as its social media agency following a competitive pitch.

 

Qatar Airways calls global ad pitch

Qatar Airways has kicked off a search for a global advertising agency to promote its strength in key regions around the world.

 

Top Virgin Atlantic ads by RKCR/Y&R

As Virgin Atlantic ends its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R we take a look at the agency's top ads for the airline through the years.

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 

Aer Lingus launches European ad contest

Aer Lingus, Ireland's biggest airline after Ryanair, is speaking with advertising agencies about its European business.

 

Jet2.com kicks off pitch for advertising account

Jet2.com, the low-cost airline based in Leeds, is searching for an agency to handle its advertising account. Jet2 has invited four agencies to pitch for the business as part of a process that began in recent weeks. The agency Home, which is also ba...

 

Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.

 

How the excitement of a child won hearts and minds for media on the Croisette

Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers.

 

Qatar Airways calls Euro media pitch

Qatar Airways is holding a pitch for its Europe-wide media duties.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Adam & Eve/DDB wins Promo & Activation Grand Prix

Adam & Eve/DDB picked up the Grand Prix as well as two Golds in the Promo & Activation ceremony last night, while OgilvyOne also won Gold for British Airways.

 

Monarch seeks shop for advertising brief

Monarch Airlines is looking for an agency to handle its advertising account.

 

Norwegian Air hires M&C Saatchi

Norwegian Air Shuttle has appointed M&C Saatchi as its first global advertising agency, ahead of major expansion plans.

 

Air New Zealand calls ad review

Air New Zealand has put its advertising account up for pitch.

 

British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

 

Virgin review shows that no account is sacrosanct

As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...

 

Dare creates European Ryanair ads

Dare has created Ryanair's first pan-European advertising campaign, as the budget airline seeks to soften its image among consumers.

 

London Gatwick hires Creature for ad brief

London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch.

 
 

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