Airlines marketing

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Marketing Leader of the Year: The candidates - Peter Duffy

Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.

Turkey of the week: American Airlines, McCann Worldgroup

Ian Darby s ears popped after listening to the voiceover on the new American Airlines ad: "This expensive-looking corporate tat features people who are still amazed by a plane flying overhead, backed by a feeble script that appears to equate a mere l...

Brand Manager of the Week: John Wilhelm, Air New Zealand

John Wilhelm, brand manager, western markets - the Americas, Europe and UK - Air New Zealand

Zurich plots network consolidation

Zurich, the insurance company, is planning to consolidate its creative, media and digital accounts into one holding group through an integrated pitch.

Travel should be memorable, says Virgin Atlantic marketing boss

Digital communication is no substitute for human connection through travel, according to Simon Lloyd, marketing director at Virgin Atlantic.

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

The carrier's marketing director explains why the brand is pinning its long-term hopes on making air travel seem 'sexy and glamorous' again, writes Alex Brownsell.

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

Virgin Atlantic to take on BA with Little Red short-haul brand

Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks to take on British Airways in the short-haul market.

Etihad Airways launches first major ad campaign in three years

Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.

Emirates Old Trafford to be new name of Test cricket ground

Emirates is to be the official stadium naming-rights partner of Old Trafford cricket ground, leading to the renaming of the ground as 'Emirates Old Trafford', it has been announced.

British Airways calls global media review

British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.

Emirates rolls out a series of animated ads in 14 languages

Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.

Iberia appoints Ogilvy to global creative business

Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.

Virgin Atlantic holds digital contest

Virgin Atlantic is reviewing its global digital and direct marketing arrangements.

EasyJet slashes marketing spend but 'increases effectiveness'

EasyJet has cut its marketing budget by 15% over the past two years in the face of rising fuel costs, its chief executive has revealed.

Travel: The Dreamliner nightmare

Travel focus: Boeing's future hangs on its cutting-edge aircraft, which are all currently grounded.

Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

Marketing's unique weekly analysis of advertisement recall in association with TNS.

American Airlines in first brand overhaul for 45 years

American Airlines has unveiled its first brand overhaul for over 40 years, as the carrier looks to re-emerge from recent financial woes with a more "modern travel experience".

Thomson to continue Dreamliner marketing despite safety concerns

Thomson has pledged to continue to promote the forthcoming launch of its Dreamliner aircraft service, despite the fact that world's entire fleet of the Boeing 787s has been grounded due to safety fears.