Aer Lingus places Twitter handle on aeroplane fuselage
Aer Lingus has placed its Twitter handle on the side of one of its planes to raise awareness of its customer service Twitter account.
The airline brand has tweeted about putting its @AerLingus Twitter handle on one of its jets in order to promote the account that currently has a modest 12,000 followers and is operated from 9am to 6pm every weekday.
Aer Lingus is part-owned by Ryanair and is embracing social media soon after Ryanair boss Michael O’Leary criticised labelled social media users "halfwits".
He told Marketing: "Generating noise is now easier because you’ve got all these halfwits on social media ranting and raving, inventing stories, it drives people on to our website. And we don’t spend €50m or €100m on marketing companies to do it.
"The complaint from last summer – where the woman on Facebook who was travelling to Alicante without having printed out her five boarding cards got hit for three hundred quid – she ranted about it on social media, got half a million followers and then the newspapers picked it up.
"We got wall-to-wall publicity from that complaint and we said it was her own bloody fault, too – she didn’t print off her boarding cards."
This article was first published on marketingmagazine.co.uk
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