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Alcohol marketing news & analysis

 

David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

 

Carlsberg offers fans the chance to provide commentary on TalkSport

Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.

 

Gallo wines call Europe-wide ad pitch

Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.

 

Campari prepares for global pitch

Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.

 

Hennessy calls review of global creative business

Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.

 

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 

Molson Coors reviews below-the-line UK account

Molson Coors, the North American brewer, is reviewing its below-the-line account across the UK, believed to be worth approximately £5 million.

 

Whyte & Mackay kicks off hunt for ad agency

Whyte & Mackay is on the hunt for an advertising agency for its eponymous whisky brand, after becoming part of the Philippine drinks company Emperador.

 

Baileys launches 'toasting' digital campaign

Bailey's has released a digital campaign featuring Daisy Lowe to complement its new "here's to us" position.

 

Absolut Vodka appoints AnalogFolk to global social media account

Absolut Vodka has appointed AnalogFolk to manage its global social media activity.

 

Guardian Labs pilots real-time content marketing campaign with Diageo

Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys.

 

Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

 

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 

Agencies line up for Chambord social task

Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.

 

Fuller's offers free pint of London Pride on Twitter

Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.

 

DLKW Lowe wins lead status on global Rémy Martin account

Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.

 

Guinness kicks off home nations rugby campaign

Guinness is airing four short films about inspirational figures in home nations rugby ahead of the autumn internationals.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 
 

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