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Alcohol marketing news & analysis

 

Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

 

Saatchis appointed global creative agency of Rekorderlig

Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.

 

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 

AIS London captures Pernod Ricard UK brief

Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Why we're loving: Eduardo Lima, General creative director, F/Nazca Saatchi & Saatchi

How did you come up with the idea? Skol is synonymous with innovation. The ice pack was born out of the brand s own DNA. But it was also born out of our observations. The great majority of the packs that you find deliver room-temperature beer; you n...

 

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

 

Trading Places: this week's people moves

Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.

 

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

 

6 ads that made... Dave Trott

Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.

 

Jimmy Doherty gets taste for South African wine in C4 partnership

Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty.

 

Grolsch hands VCCP creative account

Grolsch, the lager brand, has handed its UK advertising account to VCCP after a spell without a dedicated above-the-line agency

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

 

Southern Comfort kicks off direct pitch

Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 
 

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