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Alcohol marketing news & analysis

 

WKD seeks shop to handle repositioning brief

WKD, the alcopop brand owned by SHS Group, is reviewing its advertising account, which is handled by Big Communications.

 

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

 

Vizeum retains £14m AB InBev in the UK and adds European markets

Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.

 

Why whisky has started appealing to youngsters

With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW.

 

Johnnie Walker event represents a 'brave new world'

Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted.

 

Chivas Regal calls on Chiwetel Ejiofor for social entrepreneurs ad

Chivas Regal, the luxury whisky brand, has launched a campaign featuring '12 Years A Slave' star, Chiwetel Ejiofor.

 

Johnnie Walker launches campaign starring Jenson Button

Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.

 

Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

 

Smirnoff Ice airs Africa campaign

Smirnoff has released a TV campaign across four African countries for its Ice Double Black and Ice Double Black Guarana drinks, as part of a push in the continent by parent company Diageo.

 

Saatchis appointed global creative agency of Rekorderlig

Rekorderlig, the Swedish cider brand, has hired Saatchi & Saatchi London as its global creative agency.

 

Molson Coors retains ZenithOptimedia in UK

ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.

 

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 

AIS London captures Pernod Ricard UK brief

Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Why we're loving: Eduardo Lima, General creative director, F/Nazca Saatchi & Saatchi

How did you come up with the idea? Skol is synonymous with innovation. The ice pack was born out of the brand s own DNA. But it was also born out of our observations. The great majority of the packs that you find deliver room-temperature beer; you n...

 

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

 

Trading Places: this week's people moves

Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.

 

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 
 

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RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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by Greg Taylor, 22/10/2014

 

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