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Alcohol marketing news & analysis

 

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

Top 10 celebrity turkeys of the year

Celebrities popped up in several ads this year, many of which featured in Campaign's Turkey of the Week. Here's the top ten turkeys with celebrity appearances.

 

Molson Coors reviews below-the-line UK account

Molson Coors, the North American brewer, is reviewing its below-the-line account across the UK, believed to be worth approximately £5 million.

 

Whyte & Mackay kicks off hunt for ad agency

Whyte & Mackay is on the hunt for an advertising agency for its eponymous whisky brand, after becoming part of the Philippine drinks company Emperador.

 

Baileys launches 'toasting' digital campaign

Bailey's has released a digital campaign featuring Daisy Lowe to complement its new "here's to us" position.

 

Absolut Vodka appoints AnalogFolk to global social media account

Absolut Vodka has appointed AnalogFolk to manage its global social media activity.

 

Guardian Labs pilots real-time content marketing campaign with Diageo

Guardian Labs, the Guardian's in-house branded content division, has launched a pilot real-time content marketing campaign with Diageo for Baileys.

 

Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

 

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 

Agencies line up for Chambord social task

Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.

 

Fuller's offers free pint of London Pride on Twitter

Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.

 

DLKW Lowe wins lead status on global Rémy Martin account

Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.

 

Guinness kicks off home nations rugby campaign

Guinness is airing four short films about inspirational figures in home nations rugby ahead of the autumn internationals.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 

Why we're loving: Psychemagik

Tell us about the project. The project came to us through Frukt. We ve been through this process before and it s never as easy as everyone hopes. We pitched a few options but Mink Shoes was put forward fairly early on we felt it worked with th...

 

Adam & Eve/DDB picks up Desperados business

Adam & Eve/DDB has landed the UK advertising account for the Heineken-owned beer brand Desperados.

 

CLM BBDO wins Tuborg global ad account

Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.

 

Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix

Adam & Eve/DDB has taken the top prize at the 2014 IPA Effectiveness Awards for its tongue-in-cheek "good call" ad campaign for Foster's, the Heineken-owned lager.

 

Johnnie Walker calls global ad review

Johnnie Walker, the Diageo-owned whisky brand, is reviewing its global advertising account.

 
 

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