Alcohol marketing news & analysis
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
Cockburn's, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.
Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.
FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.
McCann Erickson has won a spot on Carlsberg Group's roster after a competitive pitch.
Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.
Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.
Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.
Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand.
Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.
Beefeater gin has created a sleeve that is made up of photographs that were uploaded by Londoners to celebrate its 2013 limited edition bottle.
JWT has won a place on the advertising roster for Carlsberg following a competitive pitch.
Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...
Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
ZenithOptimedia has landed the £9 million media account for Maxxium UK, the UK's third-largest spirits company and owner of the Famous Grouse, Courvoisier, Jim Beam and Sourz brands.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.
Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.
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