Alcohol marketing news & analysis

VCCP wins Laithwaites advertising account

Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising.

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Kopparberg unveils 'un-established' marketing drive

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.

Stella Artois Cidre to launch pear variant for UK market

Stella Artois Cidre, the cider variant from AB InBev-owned Stella Artois, will be extending the brand by launching a pear variant into the UK market next month.

Carlsberg launches star-studded football-focused ad

Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby Charlton, Ian Wright and Des Lynam, to promote its sponsorship of the UEFA Euro 2012Football Championship.

RKCR/Y&R lands advertising brief for brewers association

A consortium of the nation's largest brewers has appointed Rainey Kelly Campbell Roalfe/Y&R to create a campaign to help improve the image of beer.

Diageo forced to apologise after BrewDog awards scandal

Diageo has been forced to apologise to BrewDog after the drinks giant was accused of using its influence to prevent the self-styled Scottish "punk brewer" from winning a drinks industry award.

Former Carlsberg marketer Roberts takes up cricket role

Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.

Foster's introduces personalised 'good call' messages

Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".

Gallo teams up with Universal Pictures for film club drive

E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media initiative aimed at creating deeper connections with consumers.

Havana Club unveils pan-European 'Mojito Embassy' activity

Havana Club International has opened the first of a series of pop-up 'Mojito Embassy' bars in Milan, ahead of a European rollout, with the aim of educating consumers on creating the classic Cuban cocktail.

Trading places: this week's people moves

Sly Bailey steps down from newspaper company Trinity Mirror and Cilla Snowball becomes the first female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

LBi wins pitch for Carlsberg digital

Carlsberg, the brewing group, has appointed LBi to handle its global digital account.

Gravity Road lands content brief from Bombay Sapphire

Bombay Sapphire, the Bacardi Group gin brand, has added Gravity Road to its global roster to lead its content partnerships.

Kronenbourg hands £5m creative account to Ogilvy & Mather

The Heineken-owned beer brand Kronenbourg 1664 has appointed Ogilvy & Mather to its £5 million UK advertising account.

Stella Artois brings back Pulp Fiction for Facebook fans

Stella Artois is to host a series of unique screening events of 90s cult classic 'Pulp Fiction' in Picturehouse Cinemas across the UK for the lager's Facebook fans.

Anheuser-Busch InBev's global CMO exits

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.

First tobacco, now alcohol?

A proposal to make plain packaging mandatory is a new worry for drinks brands.

When social media turns bad: dealing with negative comments

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?