Alcohol marketing news & analysis
BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
Heineken has picked up the Grand Prix in this year's Creative Effectiveness Lions for its international campaign, by Wieden & Kennedy Amsterdam.
The latest viral video hits from Apple, Smirnoff and Ibis Hotels.
ISBA, the advertisers' trade body, has criticised Alcohol Concern's calls for restrictions on alcohol advertising at festivals and sporting events, calling the charity's latest report a "seriously flawed work of fiction".
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
Axwell, the international DJ and former member of Swedish House Mafia, has collaborated with Carlsberg to launch the official music video for his 'Center of the Universe' single.
Diageo has called a review of its global Smirnoff advertising account, held by JWT.
Strongbow is to build on its "Earn it" campaign through a sponsorship deal with the UK arm of the self-styled "toughest event on the planet", Tough Mudder.
Diageo has promoted Syl Saller to the role of chief marketing officer, with its current top marketer Andy Fennell set to join the drinks company's African business.
Bacardi is looking to consolidate the digital advertising account for its biggest brands into a single agency.
Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala on Friday 7 June.
Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing.
Baileys has signed up as sponsor of the Prize for Fiction after Orange cut its ties with the women's literary prize after a 17-year partnership.
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.
Smirnoff has teamed with DJ Fresh and neurotechnology expert Julien Castet to help three disabled musicians create a dance track using only the power of their brains.
Whisky producer Ardbeg has celebrated the second annual Ardbeg Day, coinciding with the Islay festival of malt and music on 1 June, with the launch of a special edition bottle, Ardbog.
The latest viral video hits from Cruzan Rum, Call of Duty and Corona.
Matthew Barwell, the marketing and innovation director for Diageo's Western Europe division, will leave the company at the end of September.
Corona has reinvented the humble calendar with a novel take comprised of 365 coasters, each featuring its own unique graphic design celebrating some of the world's lesser-known holidays.
Carling has launched a £9.6m ad campaign with an updated strapline and with the catchphrase, "It's good...but it's not quite Carling".
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