Alcohol marketing news & analysis
The Advertising Standards Authority has banned a beer ad for the Coalition of UK Brewers after finding it broke the rules by implying alcohol made people popular and was important for social success.
Nexus/H, the full-service agency, has been awarded the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller.
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
The Nutcracker provided the perfect backdrop to promote Baileys during the festive season, David Kolbusz writes.
Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season.
Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.
Kingfisher, the Indian beer brand, has appointed Dare as its lead creative agency in the UK after a three-way pitch.
Pernod Ricard whisky brand Chivas Regal has appointed AnalogFolk to handle its global digital advertising account after a competitive pitch.
Jeremy Lee is still constipated after seeing the two Guinness ads in The Jonathan Ross Show: "Well, this neatly answers why we still need creative agencies. And given the cost of the five minutes of peak commercial airtime on ITV, this must go down a...
Work Club has won the global digital account for Heineken brand Desperados after impressing the client with a 12-foot python during chemistry meetings.
Bacardi has called a creative pitch for its Eristoff vodka brand, as it looks to expand its appeal in the UK.
St Luke's has hired Rose Van Orden, a senior planner for radio and music at the BBC, as planning director with responsibility for strategy for clients including Very.co.uk.
Guinness has expanded its relationship with the BBDO to the key African market, moving the continent's creative account from the incumbent Saatchi & Saatchi South Africa.
Majestic Wine is reviewing its customer relationship marketing account.
Karmarama has picked up the creative account for Grolsch, the lager brand distributed by Molson Coors in the UK, as it switches to a digital and social strategy.
Lucky Generals has won a place on Pernod Ricard's global roster after a pitch.
Anheuser-Busch InBev and Carlsberg are among the drinks manufacturers approaching creative agencies with a brief to boost beer sales across Europe under the Global Brewers Initiative.
Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolat Luxe drink.
Jeremy Lee sniggers at the new Captain Morgan spot: "Given its pan-European awfulness, I wrongly assumed that this ad originated from the continent, probably Germany. That said, Captain Morgan has a consistent body of appalling work and this one is a...
Grant's whisky has appointed Inferno to its advertising account after a contested pitch.
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