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Alcohol marketing news & analysis

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Heineken postpones CNBC live broadcast after MH17 plane crash

Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

 

Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums First World War ad is worth remembering: "There s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and dir...

 

Molson Coors reviews global media

Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.

 

Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

 

Pick of the week: Stella Artois, Mother

James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person or, rather, first-hawk narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." T...

 

Mitchells & Butlers kicks off CRM review

Mitchells & Butlers, the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neills, is on the hunt for digital and CRM support.

 

Jude Law stars in Johnnie Walker Blue Label film

Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.

 

Strongbow TV campaign focuses on provenance

Strongbow's latest TV spot ditches its usual "earn it" strap line and instead focuses on the cider's provenance.

 

Guinness ad accounts for 17% of UK shortlist entries for Film Craft Lions

Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year's Film Craft Lion category.

 

London masquerades as Venice in prosecco TV ad

Canti, the prosecco brand, blends scenes from London and Venice in its first UK TV campaign, playing on the idea that a glass of Canti can conjure class, even in England.

 

San Miguel calls review of advertising in Europe

San Miguel is holding a review of its European advertising account.

 

Carlsberg kicks off review of £10m Somersby ad business

Carlsberg has called a review of the £10 million Somersby cider account.

 

AB InBev calls European media review

Anheuser-Busch InBev, the brewer that owns Stella Artois, Budweiser and Beck's, has called a European media review as it looks to consolidate across the region.

 

Arena wins £2m drinks brand Canti

Arena has been awarded the £2m Canti media account following a pitch against CW Content Works.

 

Droga5 Europe wins Cîroc brief

Diageo has appointed Droga5 Europe to its advertising account for Cîroc, the luxury vodka brand fronted by the rapper Sean Combs in the US.

 

Guinness calls global pitch after splitting with Saatchis

Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi.

 

SapientNitro captures Let There Be Beer task

SapientNitro has won the UK advertising account for Let There Be Beer, the campaign from the Global Brewers Initiative aiming to boost beer sales.

 

Remy Martin seeks global ad agency

Remy Martin, the French cognac brand, is looking for an agency to handle its global advertising account.

 

Guinness calls global advertising review as it parts with Saatchis

Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi.

 
 

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