Alcohol marketing news & analysis
Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
Adam & Eve/DDB has been handed the digital advertising account for Kronenbourg 1664 without a pitch.
Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.
St Luke's has added the UK account for Heineken beer to its Strongbow cider business.
Leagas Delaney has won the global creative account for Australian brand Penfolds, part of the Treasury Wine Estates stable, after a closed-door competitive pitch.
Heineken has shifted its John Smith's advertising account out of long-standing incumbent TBWA\London and into Adam&Eve/DDB without a pitch.
Whether you hail from the Emerald Isles or not (St Patrick doesn't seem to care) Campaign rounds up the ads from the brand that has St Patrick's Day 17 March sewn up across the world... Guinness.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers.
Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.
Russian Standard Vodka has awarded its UK media planning and buying account to The Village Communications, after a three-way pitch involving Maxus and the incumbent John Ayling & Associates (JAA).
Budweiser's "puppy love" dominated social sharing of aired Super Bowl 2014 ads with more than a million shares.
Nadja Lossgott and Nicholas Hulley tell the story of the inspirational men behind the striking new Guinness ad.
Sol, the Heineken-owned Mexican beer brand, has appointed Iris Worldwide to help position the brand as "free-spirited", through below-the-line activity.
The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.
Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed b...
Creature has been named as Carling's global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.
Jack Daniel's is looking for an agency to reinforce its association with music.
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