Alcohol marketing news & analysis

Why marketers are missing a trick by ignoring sensory perception

Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.

Cockburn's hands ad briefs to The Corner

Cockburn's, the port producer, has appointed The Corner to its UK and global advertising accounts after a three-way pitch.

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural ‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture.

Budweiser unveils two-minute FA Cup fan film

FA Cup sponsor Budweiser is set to showcase a special two-minute FA Cup TV film made up of fan photography which was tweeted to #tothedream over the 2012/13 tournament.

Carlsberg adds McCann Erickson to creative roster

McCann Erickson has won a spot on Carlsberg Group's roster after a competitive pitch.

Bombay Sapphire launches online film contest

Bombay Sapphire has launched its second Imagination film competition by signing the actor Adrien Brody as a judge for the contest.

The five key trends driving future wine retailing have digital at heart

Global wine-drinking habits will continue to shift from pubs and restaurants to drinking at home, according to a comprehensive study by specialist research outfit Wine Intelligence.

Pernod Ricard creates 'hand-crafted' premium Beefeater gin

Distilled in a small copper still from the 19th century, Beefeater Burrough's Reserve is later rested in Jean de Lillet oak barrels to create a hand-crafted, ultra-premium gin.

BMB on alert as Cobra calls creative review

Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand.

Stella Artois returns to tennis sponsorship for summer push

Stella Artois is seeking to boost its premium credentials by sponsoring a host of upmarket events this summer.

Beefeater creates 'My London' bottle with user generated photos

Beefeater gin has created a sleeve that is made up of photographs that were uploaded by Londoners to celebrate its 2013 limited edition bottle.

JWT wins place on Carlsberg ad roster

JWT has won a place on the advertising roster for Carlsberg following a competitive pitch.

Talisker creates 'world's first interactive storm'

Whisky brand Talisker Storm, the latest whisky from the Diageo-owned Talisker distillery, created what it claims is the ‘world’s first interactive storm’ to mark its launch.

Joanne Looby, Diageo

Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...

Dodd's Gin design brings in founder's engineering heritage

Trigonometry, geometry and engineering diagrams are the pillars of the design for Dodd's Gin as whisky experts London Distillery Company move into gin.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

ZenithOptimedia wins Maxxium media pitch

ZenithOptimedia has landed the £9 million media account for Maxxium UK, the UK's third-largest spirits company and owner of the Famous Grouse, Courvoisier, Jim Beam and Sourz brands.

Twitter to roll out exclusive in-tweet surveys

Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).

Mother London wins Smirnoff Apple Bite brief

Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.

Bacardi offers Facebook fans chance to party with Rafael Nadal

Bacardi has unveiled a Facebook competition to promote responsible drinking, offering entrants the chance to attend a luxury party in Mallorca hosted by tennis star Rafael Nadal.