Alcohol marketing news & analysis

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.

Brown-Forman seeks shop for global vodka ad briefs

Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus and Finlandia vodka brands.

Foster's launches Facebook Timeline app

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

Heineken to feature James Bond in ads

Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.

Tribal DDB wins Guinness visitor attraction brief

Diageo has appointed Tribal DDB to create an interactive digital experience for visitors to its Guinness Storehouse brewery visitor attraction in Dublin.

Smirnoff to feature in Madonna video

Madonna is extending her partnership with Diageo through a product placement deal, which will feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'.

Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

Heineken unveils Valentine's Day Facebook app

Heineken is launching a Facebook app for Valentine's Day called 'The Serenade', which enables users to invite potential partners on a date via humorous personalised songs.

Sector Insight: Dark spirits

Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.

Pernod-Ricard revives Absinthe with global campaign

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural influence, following last year's legalisation of the spirit in France after a nearly a century of prohibition.

Carlsberg UK unveils San Miguel Fresca

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer-time lager brands such as Sol, Corona and Brahma.

Russian Standard calls global ad review

Russian Standard Vodka is conducting a global review of its advertising arrangements as it prepares for a major brand push.

Bulmers kicks off creative review

Bulmers is reviewing its £3 million advertising account as it aims to strengthen its positioning against rivals such as Magners.

Absolut Vodka launches augmented reality app 2

Absolut Vodka is launching an iPhone and iPad app that uses augmented reality to take users on a tour of the drink's Swedish home.

Pernod Ricard names Patrick Venning as spirits marketing director

Pernod Ricard UK has promoted Patrick Venning to the role of marketing director - spirits.

Fifa moves to overturn Brazilian beer ban

Football fans must be able to drink beer at stadiums during the 2014 World Cup in Brazil, insists Fifa, football's governing world body.

Heineken rolls out second 'Open your World' ad on VoD

Heineken is rolling out the second film from the brand's global 'Open Your World' campaign through video on demand (VoD) in the UK this month.

Magners consolidates digital into Red Brick Road

Magners, the C&C Group-owned cider brand, has moved its digital and social media account out of Glue Isobar into The Red Brick Road, which already handles the brand's above-the-line advertising.