Alcohol marketing news & analysis

CANNES 2013: BBH London leads UK Promo & Activation winners

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

CANNES 2013: Heineken scores Grand Prix for Creative Effectiveness

Heineken has picked up the Grand Prix in this year's Creative Effectiveness Lions for its international campaign, by Wieden & Kennedy Amsterdam.

Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

ISBA dismisses calls to ban alcohol ads at festivals and sports events

ISBA, the advertisers' trade body, has criticised Alcohol Concern's calls for restrictions on alcohol advertising at festivals and sporting events, calling the charity's latest report a "seriously flawed work of fiction".

Stella Artois Cidre to launch weather-activated ad campaign

Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.

Carlsberg hints at summer party in Axwell's music video

Axwell, the international DJ and former member of Swedish House Mafia, has collaborated with Carlsberg to launch the official music video for his 'Center of the Universe' single.

JWT on alert as Diageo calls global Smirnoff review

Diageo has called a review of its global Smirnoff advertising account, held by JWT.

Strongbow boosts 'Earn it' message with Tough Mudder sponsorship

Strongbow is to build on its "Earn it" campaign through a sponsorship deal with the UK arm of the self-styled "toughest event on the planet", Tough Mudder.

Diageo appoints innovation head Syl Saller to CMO role

Diageo has promoted Syl Saller to the role of chief marketing officer, with its current top marketer Andy Fennell set to join the drinks company's African business.

Bacardi eyes digital consolidation

Bacardi is looking to consolidate the digital advertising account for its biggest brands into a single agency.

Alan Carr and Rylan Clark to hijack Channel 4 Comedy Gala ads

Coors, Lynx, Skittles and Just Eat will have their latest ads given a comic makeover during Channel 4's Comedy Gala on Friday 7 June.

Lego recruits Bacardi marketer Rebecca Snell to top UK role

Lego UK has appointed former Bacardi global brand director Rebecca Snell as head of UK marketing.

Baileys replaces Orange as Prize for Fiction sponsor

Baileys has signed up as sponsor of the Prize for Fiction after Orange cut its ties with the women's literary prize after a 17-year partnership.

Heineken drops men in remote locations to push them to limits

The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.

Smirnoff creates beats from brain waves in Mindtunes project

Smirnoff has teamed with DJ Fresh and neurotechnology expert Julien Castet to help three disabled musicians create a dance track using only the power of their brains.

Ardbeg invites whisky lovers to 'dig'

Whisky producer Ardbeg has celebrated the second annual Ardbeg Day, coinciding with the Islay festival of malt and music on 1 June, with the launch of a special edition bottle, Ardbog.

Watch the latest must-see viral videos from Cruzan Rum, Call of Duty and Corona

The latest viral video hits from Cruzan Rum, Call of Duty and Corona.

Diageo's top Western Europe marketer Matthew Barwell to depart

Matthew Barwell, the marketing and innovation director for Diageo's Western Europe division, will leave the company at the end of September.

Corona Calendar gives 365 reasons to 'Let the World Wait'

Corona has reinvented the humble calendar with a novel take comprised of 365 coasters, each featuring its own unique graphic design celebrating some of the world's lesser-known holidays.