Alcohol marketing news & analysis
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.
Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers.
Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.
Russian Standard Vodka has awarded its UK media planning and buying account to The Village Communications, after a three-way pitch involving Maxus and the incumbent John Ayling & Associates (JAA).
Budweiser's "puppy love" dominated social sharing of aired Super Bowl 2014 ads with more than a million shares.
Nadja Lossgott and Nicholas Hulley tell the story of the inspirational men behind the striking new Guinness ad.
Sol, the Heineken-owned Mexican beer brand, has appointed Iris Worldwide to help position the brand as "free-spirited", through below-the-line activity.
The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.
Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed b...
Creature has been named as Carling's global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.
Jack Daniel's is looking for an agency to reinforce its association with music.
Adam & Eve/DDB has been handed the digital advertising account for Foster's following a competitive pitch.
Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its 'Made of More' campaign.
Hobgoblin, the Wychwood Brewery beer, has launched a campaign on Twitter and Google Maps to promote its 'Bringing Taste to the Nation' campaign.
The Times newspaper has added to the array of brand extensions launched by publishers in 2013 with news of its own premium gin, called The Times London Dry Gin.
The Advertising Standards Authority has banned a beer ad for the Coalition of UK Brewers after finding it broke the rules by implying alcohol made people popular and was important for social success.
Nexus/H, the full-service agency, has been awarded the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller.
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
The Nutcracker provided the perfect backdrop to promote Baileys during the festive season, David Kolbusz writes.
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