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Alcohol marketing news & analysis


Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.


Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.


A&E/DDB lands digital brief for Kronenbourg

Adam & Eve/DDB has been handed the digital advertising account for Kronenbourg 1664 without a pitch.


Jack Daniel's appoints Splendid for rock and roll brief

Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.


St Luke's takes Heineken UK account

St Luke's has added the UK account for Heineken beer to its Strongbow cider business.


Leagas Delaney secures global Penfolds brief

Leagas Delaney has won the global creative account for Australian brand Penfolds, part of the Treasury Wine Estates stable, after a closed-door competitive pitch.


Adam & Eve/DDB wins John Smith's ad account

Heineken has shifted its John Smith's advertising account out of long-standing incumbent TBWA\London and into Adam&Eve/DDB without a pitch.


Celebrate St Patrick's Day with the best Guinness ads

Whether you hail from the Emerald Isles or not (St Patrick doesn't seem to care) Campaign rounds up the ads from the brand that has St Patrick's Day 17 March sewn up across the world... Guinness.


Cobra introduces bra-making brewer 'The Boss'

Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.


Hooch appoints More and MJ Media for Keith Lemon campaign

Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.


Jägermeister launches first UK TV campaign

Jägermeister is to launch its first TV advertising campaign in the UK next month, with a 60-second spot about a group of professional surfers.


Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.


Russian Standard Vodka moves media to The Village Comms

Russian Standard Vodka has awarded its UK media planning and buying account to The Village Communications, after a three-way pitch involving Maxus and the incumbent John Ayling & Associates (JAA).


Watch Budweiser's cute 'puppy love' ad, winner of the social Super Bowl

Budweiser's "puppy love" dominated social sharing of aired Super Bowl 2014 ads with more than a million shares.


A chronicle of Congo's style kings

Nadja Lossgott and Nicholas Hulley tell the story of the inspirational men behind the striking new Guinness ad.


Sol appoints Iris Worldwide for BTL

Sol, the Heineken-owned Mexican beer brand, has appointed Iris Worldwide to help position the brand as "free-spirited", through below-the-line activity.


Super Bowl in numbers: which brands are making a viral splash?

The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.


Guinness, Abbott Mead Vickers BBDO

Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed b...


Creature scores global Carling brief

Creature has been named as Carling's global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.


Jack Daniel's kicks off rock 'n' roll ad contest

Jack Daniel's is looking for an agency to reinforce its association with music.


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