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Alcohol marketing news & analysis

 

Trading Places: this week's people moves

Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.

 

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

 

6 ads that made... Dave Trott

Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.

 

Jimmy Doherty gets taste for South African wine in C4 partnership

Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty.

 

Grolsch hands VCCP creative account

Grolsch, the lager brand, has handed its UK advertising account to VCCP after a spell without a dedicated above-the-line agency

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Guinness hands global digital task to BBDO and Iris London

Guinness has consolidated its global digital business into BBDO and Iris London.

 

Southern Comfort kicks off direct pitch

Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Heineken postpones CNBC live broadcast after MH17 plane crash

Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

 

Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums First World War ad is worth remembering: "There s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and dir...

 

Molson Coors reviews global media

Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.

 

Chambord launches surreal TV campagin

Chambord, the raspberry liqueur, is releasing its first TV campaign since appointing Wieden & Kennedy to its creative account.

 

Pick of the week: Stella Artois, Mother

James Swift thinks Stella Artois is on to a good thing with its "perfectionists" campaign: "The first-person or, rather, first-hawk narration is especially well-written and is the icing on the cake of this enjoyable and interesting brand film." T...

 

Mitchells & Butlers kicks off CRM review

Mitchells & Butlers, the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neills, is on the hunt for digital and CRM support.

 

Jude Law stars in Johnnie Walker Blue Label film

Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.

 

Strongbow TV campaign focuses on provenance

Strongbow's latest TV spot ditches its usual "earn it" strap line and instead focuses on the cider's provenance.

 

Guinness ad accounts for 17% of UK shortlist entries for Film Craft Lions

Abbott Mead Vickers BBDO has racked up nearly 20 per cent of the UK shortlisted entries for its Guinness ad, in this year's Film Craft Lion category.

 

London masquerades as Venice in prosecco TV ad

Canti, the prosecco brand, blends scenes from London and Venice in its first UK TV campaign, playing on the idea that a glass of Canti can conjure class, even in England.

 
 

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