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Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?

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Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 

Small is the new big

Steve Martin explains how a little alteration in a message could leverage powerful human motivations and offers some tips for marketers wanting to 'think small'.

 

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 

Should agencies appear on television?

If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.

 

Why we're loving: Nicky Bullard, executive creative director, Lida

How did you come up with the idea? Virgin Holidays has a long-standing relationship with the gay community and Attitude magazine, sponsoring its awards since 2012. So, after a tactical ad on the day the bill was passed, we thought: who better than...

 

Things we like: UM creating Jack Rocks, Netflix push, Boris and News UK

Some things in the media business we liked in the week up to 19 September, and one thing we didn't...

 

Should the licence fee be scrapped?

Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.

 

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 

As a marketer what would you say to your 21-year-old self? - Part 1

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "If you had a time machine and could give advice to yourself when were 21, what would you say?"

 

'We don't deliberately try to make trouble'

You might be surprised to learn that Christian Woolfenden s gambling doesn t extend much beyond an occasional flutter on the horses at Goodwood. Nor, it seems, does he get his tips straight from the horse s mouth. This, after all, is a man who backed...

 

Half-Term Reports 2014: Jam

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Jam view the first six months of their year.

 

Half Term Reports 2014: MBA

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how MBA view the first six months of their year.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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