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Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.

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Media: All About ...

All about ... Facebook's future

What has the past week told us about its value to brands?

 

All About ... The PPA conference

Digital developments remained a key topic of discussion.

 

All about ... The future of BSkyB

What impact will News Corp's travails have on Sky, Alasdair Reid asks.

 
 

Media: Double Standards

Double Standards - 'Out-of-home and mobile will be great partners'

The oldest ad medium and one of the newest make unlikely bedfellows. But technology is bringing the best out of both, two outdoor specialists say.

 

What can the merging of TV and online bring?

As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.

 

Double Standards - How is performance marketing helping digital?

Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.

 
 

Media Forum

Is Saturday key for brands?

Should advertisers focus more on weekend press, Alasdair Reid wonders.

 

Is top Trinity job impossible?

How can Trinity Mirror's boss turn its fortunes around?

 

Do media plans need mags?

Can print-based titles still be of value to advertisers, Alasdair Reid asks.

 
 

Media Headliner

Two decades of tuning in to commercial radio

As it celebrates 20 years, the RAB is stepping up its mission to inject creativity into radio advertising.

 

Sands and Standard eye glory in Olympics year

London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.

 

One publishing chief who still believes in print

He loves magazines but the boss of Hearst International, Duncan Edwards, says content is the real king, Nick Batten writes.

 
 

Media Lifeline

Lifeline: Yahoo!

Anyone eyeing the top job at Yahoo! would do well to triple-check their CVs before applying.

 

Lifeline: Tatler

Conde Nast's 'upper-class comic' has been raising some high-society eyebrows lately.

 

Lifeline: Mike Tunnicliffe

Having worked alongside the music industry and helped save the earth, his new role seems a tad mundane by comparison.

 
 

The history of advertising

The history of advertising in quite a few objects: 31 The Smash Martians

The Smash Martians' place in British advertising history is assured.

 

The history of advertising in quite a few objects 30 - First episode of Mad Men

Film-makers in the US have never shown much affection for the ad industry. Down the years, adfolk have usually been depicted as manipulative cynics who make people buy things they don't need.

 

D&AD celebrates its Golden Jubilee

As D&AD marks its 50th year, president Rosie Arnold selects highlights from among the current crop of yellow Pencil winners ahead of the publication of the 2012 Annual.

 
 

Marketing reports

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

 

The truth about lying on your CV 1

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

 

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

 
 

Profile

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

 

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.

 

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics 1

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

 
 

Sector Insight

Sector Insight: betting shops

Gaming machines are improving the odds for growth in a stagnating market.

 

Sector Insight: soap, bath and shower

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.

 

Sector Insight: Childrenswear

The impact made by supermarkets has led to fierce competition and lower prices.

 
 

Brand Health Check

Brand Health Check: Vertu

The luxury mobile handset brand is being sold by its parent company, Nokia.

 

Brand Health Check: YouView

The on-demand TV business is still tackling launch problems as rivals steal a march.

 

Brand Health Check: Aquascutum

The classic clothes brand is in administration and has closed its UK factory.

 
 

Brand barometer

Brand barometer: Coffee shops, which one is most prominent online?

Starbucks is the most prominent, followed by Costa

 

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

 

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

 
 

Adwatch

Adwatch (May 16) Top 20 recall: Bird's Eye

Birds Eye's Polar Bear campaign is good not great

 

Adwatch (May 2) Top 20 recall: Florette

The salad has ignored platitudes about provenance and 'passionate farmers'

 

Adwatch (May 2) Top 20 recall: Audi

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

 
 

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