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Earning time: the new age of paid and social

Active participation in social media resonates across channels, saves you money and will make you relevant.


Latest analysis

Watch: Should 'social marketing' be monetised?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Should 'social marketing' be monetised?"


The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.


New face of M&C Saatchi

Don't be fooled by the casual exterior - Tom Bazeley is winning over the sceptics. By Maisie McCabe.


Hipperson on mission to give Weve a clear direction

The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes.


All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.


Getting the BBC musical stars aligned

Joe De Souza and Sam Walker reveal the huge logistic effort behind their spot for BBC Music and Children in Need.


Why we're loving: Psychemagik

Tell us about the project. The project came to us through Frukt. We ve been through this process before and it s never as easy as everyone hopes. We pitched a few options but Mink Shoes was put forward fairly early on we felt it worked with th...


Stories worth telling

The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin.


Things we like: MTV promoting safer sex

There is, by any measure, far too much twerking taking place in the music industry right now. So credit to MTV for extending its partnership with Durex to promote the message of empowerment and safer sex at this year s MTV Europe Music Awards taking ...


History Of Advertising: No 111: The first CSR ads

Companies eager to generate goodwill towards themselves from consumers by advertising their ethical credentials might seem like a relatively new phenomenon. In fact, it s only increasingly crowded marketplaces forcing companies to look for new ways...


Is it the end for digital independents?

On the face of it, the future does not look rosy for Britain s digital specialists. In the latest bleak figures from AAR on the amount of pitching activity taking place, the decline in the number of digital-only reviews is particularly dramatic. Ac...


Is creativity more important than media?

The battle for supremacy between the creative message and the medium has resumed. David Benady reports.


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