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ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

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Use of Branded Content

Lego Hailed as a "game-changing idea", the Lego ad break featuring famous ads recreated using Lego pieces not only proved to be a striking piece of branded content for The Lego Movie , it also allowed brands to associate themselves with a majo...

 

Transport Campaign

Volkswagen Volkswagen underscored its innovative credentials through the novel use of music in a campaign aimed at beating back the premium marques invading its territory and seeing off threats from Kia and Hyundai. Working with Tribal DDB and Un...

 

Retail and Home Shopping Campaign

Sainsbury's Research that showed 88 per cent of parents worry about the cost of keeping their children entertained during the school holidays was the inspiration for Sainsbury s summer media strategy. The finding led to the creation of "boredom b...

 

Grocery, Soft Drinks and Household Campaign

Lucozade Lucozade brought Brazil s hot and humid conditions to London in a novel bid to raise its game during the World Cup, of which Powerade, its biggest competitor, was an official sponsor. Grey and MediaCom combined to create the Lucozade Spo...

 

Radio Sales Team of the Year

Global Radio In a market where squeezed budgets provide a perpetual challenge, Global Radio has enjoyed its best-ever year in which its national sales team generated more than two-thirds of the group s 230 million revenue. Global believes the sc...

 

Cross-Media Sales Team of the Year

Channel 5 The value added to Channel 5 through its commercial innovation was shown when the broadcaster was sold to Viacom in April for 450 million 347 million more than Northern Shell paid for it less than four years earlier. The price ref...

 

Fashion, Beauty and Healthcare Campaign

Specsavers Specsavers went into partnership with Penguin, Britain s biggest crime-fiction publisher, in a successful bid to raise awareness among readers in general and lovers of crime thrillers in particular. The initiative followed research tha...

 

IT and Consumer Durables Campaign

Microsoft Windows Phone Consumer attitudes to the Windows Phone 8 tile-based operating system are similar to attitudes towards Marmite Android users either love it or hate it. However, tests showed that most consumers who experienced the WP8 w...

 

Outdoor Sales Team of the Year

Ocean Outdoor A 14 per cent growth in Ocean Outdoor s market share reflects the success of a sales team that has grown in confidence in a sector dominated by big international players. That success is embodied in the team s approach to business, ...

 

Financial, Corporate and Utilities Campaign

Idea Bank Idea Bank, a medium-sized Polish bank working mainly with small-business owners, has seen business boom as a result of a novel campaign that didn t break the bank. It offered free advertising to customers, most of whom are rarely able t...

 

Public Sector and Charity Campaign

Home Office With thee-quarters of teenage girls said to experience either physical or emotional abuse from boyfriends, the Home Office drafted in actors from the TV soap Hollyoaks to tackle the issue. Their use was in response to what was seen ...

 

Alcoholic Drinks Campaign

Bulmers Enjoying a glass of wine while listening to classical music is a lot of people's idea of bliss. With Ofcom's product-placement rules relaxed, Global Radio's Classic FM team worked on exploiting this natural link for Laithwaite's Wine and em...

 
 

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