Brands are taking more control of their interconnected campaigns and dispensing with the 'lead agency' concept. Is this a better way to make great marcoms or creating a dangerous vacuum, Meg Carter asks
Brands are taking greater control of their interconnected campaigns, dispensing with the 'lead agency' idea, but is this really a better way to create great marcomms, or is it simply creating a dangerous vacuum? By Meg Carter
The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.
Tell us about the project. We re helping school kids grow their very first moustache out of grass. The project is called "Grovember" and is something we re doing with our Miracle-Gro client in support of the charity. Schools have often got involved...
In a crowded market and after years of drifting, TBWA had lost its edge. Now, its new president and chief executive wants to simplify everything and reclaim the 'disruption' philosophy that the creative network is known for, Claire Beale writes.
The managing director of the FT's B2C division will be sad to leave the sales world behind, David Benady writes.
After overhauling Debenhams' marketing operations, Richard Cristofoli is expecting a merrier Christmas, John Tylee writes.
Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.
Anyone watching Homeland on Channel 4 last Sunday would have noticed a poignant ad break takeover from News UK. The second break of the US political thriller showed a three-minute spot documenting the kidnapping and escape of two Times journalist...
George Gallup s name is so firmly linked with the poll that bears his name that it s easy to forget how many of his pioneering research methods still used by admen today were evolved some 80 years ago in Young Rubicam s research department. G...
Agency employment costs are the biggest threat to operating profit margins, the latest Kingston Smith W1 survey reveals.By Ian Graham.
The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.
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