You might be surprised to learn that Christian Woolfenden s gambling doesn t extend much beyond an occasional flutter on the horses at Goodwood. Nor, it seems, does he get his tips straight from the horse s mouth. This, after all, is a man who backed...
Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Jam view the first six months of their year.
Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how MBA view the first six months of their year.
After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.
The charitable view of Matt Atkinson s recent switch from chief marketing officer to the new role of chief creative officer at Tesco is that it signals a new approach to innovation at an organisation sorely in need of it. A more cynical one is that...
Volkswagen's 'lemon' and 'think small' posters are so seminal, they overshadow many other fine ads for the car manufacturer. So Campaign asked Alfredo Marcantonio and John O'Driscoll, two of the authors of the recently updated Remember Those Great Vo...
The new BBH worldwide CEO, Neil Munn, says its creative and cultural heritage will not be lost in the quest for growth as part of Publicis Groupe. By Jeremy Lee.
The advertising and fashion industries share many similarities, but what about the notion of creativity? Kate Magee talks to some of the sharpest dressers in adland about their own take on style.
Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...
Some things in the media business we liked in the week up to 12 September, and one thing we didn't...
Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.
As Scottish voters go to the polls in the independence referendum on 18 September, brands are considering what impact the result may have on business. We asked six marketers whether they believe Brand Britain is facing an identity crisis.
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