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Familiarise yourself with the modern British family

The shape of the family unit is changing and brands must stop thinking of it as a defined group of people, Rian Shah writes.

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Top 10 outdoor ads

1. Pepsi Max, unbelievable Bewildered Londoners waiting for a bus found themselves confronted by a prowling tiger, a crashing meteor, a giant robot moving towards them and aliens grabbing people off the street. Pepsi Max s remarkable use of out-o...

 

2014: Jilted lovers and sad farewells

John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.

 

'You have to be single-minded'

Alexandra Taylor is the first woman to win the D&AD President's Award. Laura Jordan Bambach asks the trailblazing art director for advice for young creatives.

 

History of Advertising No 116: Susan Wojcicki's garage

It s not a place you would naturally associate with the mighty search engine that was to change the internet in general and advertising, in particular forever. It s just a garage attached to a four-bedroom, ranch-style house largely hidden from...

 

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 

Maxus' Pattison takes on transatlantic challenge

Juggling her time between London and New York, Maxus' new global chief executive, Lindsay Pattison, faces the challenge of maintaining momentum as the network starts to mature. By Maisie McCabe.

 

Should content be funded from above-the-line ad budgets?

The popularity of content marketing could represent a threat to traditional advertising budgets, Arif Durrani finds.

 

Things we like: Condé Nast getting technical, News and mags mobile boost and Digital radio at Christmas

Cond Nast getting technical Cond Nast is pulling out all the stops for the UK launch of the tech news site Ars Technica (from Latin for the "art of technology"). It s the first UK launch since it imported Wired in April 2009. You could be forgi...

 

Publicis' Arthur Sadoun: 'Charm, charisma and arrogance in a single package'

Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent.

 

YouTube to Ukip: adland's take on 2014

We asked eight agency chiefs to reflect on the highlights, low points and central themes that dominated this year.

 

Good Housekeeping kicks off digital assault

As one of the few strong-performing print brands, the title is seeking to entice digital-savvy young audiences.

 

Do clients want agency content teams?

Was Bill Gates ahead of his time when he declared in 1996 that "content is king"? Adland certainly seems to have thought so. How else do you explain why an industry obsessed with the "next big thing" has only just seen that the Microsoft founder may ...

 
 

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