Media: All About ...
Can Graph Search help change the balance of power, Alasdair Reid asks.
It seems the discipline is still a big deal for the industry, Alasdair Reid says.
What consequences, if any, will its publication have? By Alasdair Reid
Media: Double Standards
Convergence is allowing people to be in several places at once, in the comfort of their own living rooms. Two experts discuss the 'smart' revolution.
Brands looking to enter into media sponsorship should be ready to commit to a multifaceted relationship, two experts advise.
BT's capture of Premier League rights shows that media owners are still willing to pay a premium to acquire rights to broadcast sports, two media agency heads suggest.
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.
Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance. By Arif Durrani.
In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.
The Mail titles' new ad director plans to work closely with clients to make its tablet edition a success, Alasdair Reid writes.
The release this week of the latest ABC six-month report charting the sales trends of the UK's leading magazines is causing fractures within the industry. Arif Durrani reports
DMGT's on/off love affair with regional press may be nearing its conclusion.
The boutique media shop has been through a buyout as well as the loss of its founders and key senior executives.
The history of advertising
The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have som...
It is just a front door, and not even an original - just a replica of one destroyed in a fire 40 years ago.
It was shot on 16mm film in a Granada TV studio 46 years ago for just £900.
Adland's A Listers loved the way the Olympics lifted the country, but they also like a cab home in time to sob at the Channel 4 Paralympic TV ad. By John Tylee
A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.
Avis' attempt to retain strapline that was dropped in the US raises complex issues
The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability.
The supermarket's marketing director must get to grips with its ecommerce expansion and intense competition in her first full year in the job
The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.
Nearly all consumers buy table sauces - and they want to try new flavours, writes Jane Bainbridge.
Brand Health Check
The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.
The lingerie brand has set its sights on growth, writes Kim Benjamin.
Are you suffering from Facebook fatigue? If so, you are not alone.
Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.
Social video expert Goviral evaluates the latest Mentos viral campaign.
Dr Oetker is the most prominent, followed by Chicago Town
Marketing's unique weekly analysis of ad recall in association with TNS.
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
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