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From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
MoreRelated stories
Media: All About ...
All about...Facebook's IPO
Does its advertising prospects justify the float's price, asks Alasdair Reid.
All about ... Global content deals
Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.
Media: Double Standards
How can magazines mix digital and commerce?
Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence
'Publishers need to think differently and invest'
Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.
Why video is set to be the medium of the future
As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.
Media Forum
Andrew Miller backs Guardian's content to win
Guardian Media Group's chief executive wants to extract value from its newspapers' recent editorial successes.
Is media fairer to women? 1
Are women now more likely to get on in the industry, asks Alasdair Reid.
Does one regulator add up?
Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.
Media Headliner
Baxter celebrates positive power of journalism
Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.
The rise of ad sales spells new era at Microsoft 1
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.
Media's glamour puss is out to prove her mettle
MediaCom's new managing director is as much a hard-worker as she is a social butterfly, according to Katherine Levy.
Media Lifeline
Lifeline: William Eccleshare
He is proof that it is possible to incur the wrath of Sir Martin Sorrell and live to tell the tale.
Lifeline: Sly Bailey
The Trinity Mirror chief executive does not hold back when it comes to things that threaten her newspapers.
Lifeline: Unilever's media business
Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.
The history of advertising
The history of advertising in quite a few objects: 28 David Ogilvy's chateau
High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.
The history of advertising 27: Roland Rat
Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.
The history of advertising 26 - The Pregnant Man pub
Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.
Marketing reports
TV or not TV: Should challenger brands resist the lure of TV advertising?
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
Exploring licensing's new gaming frontier
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
Profile
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
Subway's UK marketing chief on putting health and value at the heart of the brand
Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.
Sector Insight
Sector Insight: Vitamins and supplements
Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
Sector Insight: Dark spirits
Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.
Sector Insight: Men's grooming and shaving
The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.
Brand Health Check
Brand Health Check: Fitness First
Despite market leadership, the health-club chain is weighed down by debt.
Brand Health Check: Myspace
The social network is showing no signs of arresting its spectacular decline.
Brand barometer
Brand barometer: Social media performance of RBS
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
Brand barometer: Social media performance of Müller
A look at the performance of Müller in social media over the past four months.
Brand barometer: Men's deodorants - which is most prominent on the web?
Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.
Adwatch
Adwatch (Feb 8) top 20 recall: Currys/PCWorld
The retailer's return to generic sales ads betrays a lack of courage and imagination
Adwatch (Feb 1) - Top 20 recall: First Choice
Ads fall short of making a compelling case for booking a holiday through an agent.
Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's
Ad's extra level of insight could help Yorkshire puds break out of their niche
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