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Media awards herald era of creative bravery

Bruce Daisley, who co-chaired the 2014 Media Week Awards judging, reflects on three months of hard graft and inspiration

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This charming man

Having resisted publishing his memoirs until after the death of Margaret Thatcher, Lord Bell has finally spilled the beans on his life in advertising and beyond, including that tempestuous relationship with the Saatchis. John Tylee speaks to him abou...

 

Excellence: we're coming for you

D AD goes to the ends of the earth to uncover excellence. We gather the finest minds in creativity to search for it. They are experts in originality, masters of execution. They mine for the most precious material, work deserving of a D AD yellow Penc...

 

Are attack ads ever the right thing to do?

Lidl went on the offensive last week when it launched an ad (by TBWA\London) ridiculing a price-matching scheme from Morrisons. This follows a tactical execution the previous week when Lidl poked fun at an unfortunate Sainsbury s staff poster in whic...

 

Standing out from the crowd

The Anomaly global chief, Carl Johnson, on how he plans to turn the London operation around. By Kate Magee.

 

No 110: The Hathaway man's eyepatch

It was just a spur-of-the-moment thing. David Ogilvy, on his way to a photo shoot for his new shirt-maker client, stopped off at a New York drugstore to buy a few 50 cent black eyepatches and unwittingly blazed the trail for a new style of advertis...

 

Talent turnover is costing ad industry dear

Poor staff retention rates can be expensive, and agencies must try harder to hang on to their star players. John Tylee reports from the IPA Adaptathon.

 

Things we like: ITV2 giving young people a shot at advertising

We all know the dangers of a one-dimensional workforce, so full credit to ITV2 for appointing Commercial Break to respond to a youth-focused brief. The not-for-profit organisation is challenging the traditional recruitment process by giving 18- to 24...

 

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...

 

Facebook takes on YouTube's video dominance

The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.

 

Is Snapchat good for advertisers?

Brands will only be able to share content on the app with followers, but potential reach is enormous, asks David Benady.

 

Watch: What do senior marketers think about content marketing? Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Just what do you think of content marketing?"

 

Publishers keep tabs on Google's latest skirmish

Could the tech company's escalating wrangle with German newspapers impact the UK industry, David Benady asks.

 
 

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RETAIL THERAPY External website

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5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

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