Analysis

13 bad marketing habits to ditch in 2013

After the excesses of Christmas, the traditional January purge kicks off in earnest. Nicola Kemp picks 13 common bad habits that marketers should forgo this year.

Facebook, search and Google

Can Graph Search help change the balance of power, Alasdair Reid asks.

The evolution of comms planning

It seems the discipline is still a big deal for the industry, Alasdair Reid says.

The Leveson Report

What consequences, if any, will its publication have? By Alasdair Reid

Double Standards - 'Connecting us in the physical and virtual space'

Convergence is allowing people to be in several places at once, in the comfort of their own living rooms. Two experts discuss the 'smart' revolution.

Double Standards - How should brands tackle media sponsorships?

Brands looking to enter into media sponsorship should be ready to commit to a multifaceted relationship, two experts advise.

How crucial are sports rights to media owners?

BT's capture of Premier League rights shows that media owners are still willing to pay a premium to acquire rights to broadcast sports, two media agency heads suggest.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

The science behind outdoor advertising

A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

Rothermere plots global domination for Mail Online

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.

Blackhurst puts focus on ads at seven-day Indy

In an era of declining print sales, Chris Blackhurst knows advertising will play a major role in the future prospects of the restructured Independent. By Arif Durrani.

Gorman brings flexibility to integrity at the Mail

The Mail titles' new ad director plans to work closely with clients to make its tablet edition a success, Alasdair Reid writes.

Coleridge brings ABC's credibility into question

The release this week of the latest ABC six-month report charting the sales trends of the UK's leading magazines is causing fractures within the industry. Arif Durrani reports

Northcliffe Media

DMGT's on/off love affair with regional press may be nearing its conclusion.

Lifeline: Arena Media

The boutique media shop has been through a buyout as well as the loss of its founders and key senior executives.

The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have som...

The history of advertising in quite a few objects: 45 Bleustein-Blanchet's front door

It is just a front door, and not even an original - just a replica of one destroyed in a fire 40 years ago.

The history of advertising in quite a few objects: 44 Risk And Responsibility film

It was shot on 16mm film in a Granada TV studio 46 years ago for just £900.

Rings of confidence

Adland's A Listers loved the way the Olympics lifted the country, but they also like a cab home in time to sob at the Channel 4 Paralympic TV ad. By John Tylee

Topical and tactical: the rise of the 'newsjacking' ad campaign 1

A growing number of brands are trying to use tactical campaigns to tap into buzz surrounding news events, but marketers need to ensure that the work is relevant, or say no.

Home-front battle: Global vs regional straplines

Avis' attempt to retain strapline that was dropped in the US raises complex issues

Unilever's Jon Goldstone: A great brand can't stand for 'cheap' 1

The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a focus on innovation and sustainability.

Sainsbury's Sarah Warby: 'We must act like a publisher' 1

The supermarket's marketing director must get to grips with its ecommerce expansion and intense competition in her first full year in the job

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers' 1

The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.

Sector Insight (interactive): youth fashion

Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.

Sector Insight (interactive): squashes and cordials

Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.

Sector Insight (interactive): table sauces

Nearly all consumers buy table sauces - and they want to try new flavours, writes Jane Bainbridge.

Thomas Cook restructure aims to turn around ailing travel firm

The world's oldest travel firm is scaling back on the high street and focusing online, writes Kim Benjamin.

The North beckons as Rigby & Peller aims to broaden its UK customer base

The lingerie brand has set its sights on growth, writes Kim Benjamin.

Facebook must raise its game in the mobile space to reverse UK slump

Are you suffering from Facebook fatigue? If so, you are not alone.

Brand barometer: Somersby Cider's latest viral campaign reviewed

Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.

Brand barometer: Mentos' latest viral campaign reviewed

Social video expert Goviral evaluates the latest Mentos viral campaign.

Pizza (grocery), which one is most prominent online? Brand barometer

Dr Oetker is the most prominent, followed by Chicago Town

Birds Eye tops the Adwatch chart

Marketing's unique weekly analysis of ad recall in association with TNS.

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.

Currys/PC World: This ad is clearly a typical product and price promotion ad

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.