In an era where the smartphone is consumers' phantom limb, the true potential of harnessing its power in a retail environment has yet to be realised, writes Nicola Kemp.
Marketers need to look further ahead than Apple's latest launch to embrace fluid forms of frictionless communication, writes Nicola Kemp.
Grant's whisky has launched an online film celebrating the things friends do for each other when the chips are down.
Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.
Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model.
Fixing the world kind of took a back seat during the recession, as advertisers focused instead on fixing their finances. But the challenges around climate change remain and now present agencies with both an opportunity to change the world and a direc...
Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...
He is from one of the pre-eminent directing bloodlines and a talented film-maker in his own right, with two of 2014's biggest ads to his name. But even that's not enough to open doors in the UK commercials business, Jake Scott tells James Swift.
Tell us about the project. I was contacted by AnalogFolk earlier this year with its idea for iSPIES a kids game that ignites their imaginations and helps keep them entertained during the school holidays. Kids can play with friends in the game, wh...
The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes.
The new D&AD Annual is a mixed bag to look at but delivers a powerful message about the association's brave vision, Nils Leonard says.
Last week s boardroom upheavals at Publicis Groupe suggest that Robert Burns knew something when he warned about "the best-laid plans". Two years ago, it seemed to have its succession sorted, with Jean-Yves Naouri set to succeed Maurice L vy when the...
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