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Talking about my generation

The over-50s are a fast-growing demographic controlling four-fifths of the UK's disposable wealth. So why do advertisers continue to ignore them, Stefano Hatfield asks.


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Competitive paranoia, agency mistrust and career angst - meet Apple's CMO Phil Schiller

As Apple's top global marketer, Philip Schiller is the envy of the marketing industry - but not everything is plain sailing for the man dubbed Steve Jobs' "mini-me", writes Shona Ghosh.


Why Wimbledon defeats the US Open game, set and match in the social media arena

Wimbledon may have fewer attendees, but it leads the way against the US Open when it comes to social media, writes Andreas Plastiras, senior analyst at We Are Social.


Five agencies are trying to call - which phone do you pick up first?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask which agency they listen to first - their media agency, creative agency, digital agency, content agency or PR agency?


Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.


Creativity central to Cannes win for WPP

John O'Keeffe, WPP's worldwide creative director, talks to Kate Magee about Cannes, creativity and why he must learn to use provocative soundbites.


ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.


Are shops adapting quickly to digital?

Feeling tired? It s probably because you are spending more time using your tech devices than sleeping. At least that s what a survey from Ofcom suggests. It found that adults spend an average of eight hours and 41 minutes a day texting, talking, typi...


History Of Advertising: No 109: The government's Aids campaign

If there was a time that British advertising proved it could be an overwhelming force for good, it was surely during the government s high-impact Aids awareness campaign. Almost three decades after it first shocked millions of TV viewers with its i...


Why We're Loving: Zach Lieberman, artist

What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...


Is local TV vanity over sanity?

It's early days, but teething problems at London Live don't bode well for Jeremy Hunt's brainchild. By David Benady.


Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.


Going from adland to neverland

James Swift meets five adlanders (The Famous Five, if you will) who have swapped one type of scamp for another by fulfilling their dream of writing children's books.


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