Additional Information


Content

Analysis

 

Power of newsbrands reinforced at Shift 2014

Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani.

More

Related stories

Latest analysis

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 

President's Picks

The nominations for this year's D&AD Awards demonstrate how agencies from all over the world are now capable of creating so much more than routine ads. Here, Laura Jordan Bambach dissects some of the most intriguing.

 

Finding the space between ecstasy and horror

Walter Campbell, a creative director at TBWA\London, co-wrote Under The Skin with Jonathan Glazer (who also directed it). The two had worked together before, including on Guinness 'surfer'. The film is based on a cult novel by Michel Faber and stars ...

 

Training talent the K-pop way

Adland has much to learn from the Korean pop music industry when it comes to turning its best people into multi-faceted, rounded talent. By Josette James.

 

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

 

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

 

History of Advertising No 97: The Marlboro Man's horse

Fortune came up with the most graphic comment on the seismic events of 2 April 1993 that rocked the marketing world to its foundations. It was, the magazine declared, "the day the Marlboro Man fell off his horse".

 

Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.

 

Should we welcome a commercial BBC World Service?

Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising.

 

ITV and Twitter unite to usher in social TV era

Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.

 

Why does ad industry lack minorities?

In sharp contrast to the supercharged pace of change in Britain's ethnic make-up, progress in boosting the number of staff from ethnic minorities in UK agencies has been snail-like.

 

Advertising Week explores industry's appetite for change

Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^