Additional Information


Content

Analysis

 

Old faces bid for control of new media economy

Power plays by Rupert Murdoch and John Malone driven by threat from digital upstarts, not just egos. By Maisie McCabe.

More

Latest analysis

Boardroom no longer views marketing as the 'team that colours in'

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we look at how the perception of marketing has changed from a "fluffy" job that handles creative to a discipline holding real value in the boardroom.

 

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.

 

Twitter's latest big idea: focus on the small talk

The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.

 

Affluent consumers deserve richer ads

Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.

 

Shulman's Vogue bucks trends to remain on top

Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.

 

Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...

 

Are creatives too isolated from media?

Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?

 

School of thought

After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.

 

The Scottish question

To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...

 

Does radio need another digital multiplex?

Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks.

 

Thing we like: BBC Worldwide, Tulisa relief, AOL, Sky

Some things in the media business we liked in the week up to 25 July, and one thing we didn't...

 

Buzz Aldrin sells moon-walking sneakers in 1969 moon landing Vine from General Electric

Buzz Aldrin dons a new pair of sneakers as Marketing, with the help of Unruly, rounds up the best branded Vines of the week.

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^