Analysis

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.

All about...Facebook's IPO

Does its advertising prospects justify the float's price, asks Alasdair Reid.

All about ... Global content deals

Unilever's tie-up with Fox is a sponsorship landmark, Alasdair Reid writes.

All About ... Rupert Murdoch's Tweets

Online piracy, Google and Obama have come under fire.

How can magazines mix digital and commerce?

Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence

'Publishers need to think differently and invest'

Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.

Why video is set to be the medium of the future

As usage of mobile devices and internet-connected TVs grow, video content will become an increasingly important part of ad campaigns.

Andrew Miller backs Guardian's content to win

Guardian Media Group's chief executive wants to extract value from its newspapers' recent editorial successes.

Is media fairer to women? 1

Are women now more likely to get on in the industry, asks Alasdair Reid.

Does one regulator add up?

Is regulatory consolidation inevitable in the digital age, Alasdair Reid asks.

Baxter celebrates positive power of journalism

Katherine Levy meets the editor of The Sunday Times Magazine, whose 50th anniversary is providing timely cheer at NI.

The rise of ad sales spells new era at Microsoft 1

The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company, Jeremy Lee writes.

Media's glamour puss is out to prove her mettle

MediaCom's new managing director is as much a hard-worker as she is a social butterfly, according to Katherine Levy.

Lifeline: William Eccleshare

He is proof that it is possible to incur the wrath of Sir Martin Sorrell and live to tell the tale.

Lifeline: Sly Bailey

The Trinity Mirror chief executive does not hold back when it comes to things that threaten her newspapers.

Lifeline: Unilever's media business

Valued at a cool £3bn, the FMCG giant's global account, now under review, will be a cherished prize.

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

High on a hill overlooking a tributary of the Loire and close to the city of Poitiers stands a French chateau with the beguiling name of Touffou and with, perhaps, the oddest possible claim to have influenced the course of advertising history.

The history of advertising 27: Roland Rat

Roland, famously described as the first rat to join a sinking ship - the ill-fated TV-am - rather than fleeing it, may never lose his reputation as the godfather of dumbed-down television.

The history of advertising 26 - The Pregnant Man pub

Saatchi & Saatchi old-timers will doubtless be crying in their beer the day the demolition men move in on the agency's Charlotte Street home.

TV or not TV: Should challenger brands resist the lure of TV advertising?

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.

TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

Subway's UK marketing chief on putting health and value at the heart of the brand

Subway's UK head of marketing cites health and value as the main selling points that will broaden the chain's consumer base.

Sector Insight: Vitamins and supplements

Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.

Sector Insight: Dark spirits

Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.

Brand Health Check: Fitness First

Despite market leadership, the health-club chain is weighed down by debt.

Brand Health Check: Muller

A failed ad drive has put the brand's UK marketing under scrutiny.

Brand Health Check: Myspace

The social network is showing no signs of arresting its spectacular decline.

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

Brand barometer: Social media performance of Müller

A look at the performance of Müller in social media over the past four months.

Brand barometer: Men's deodorants - which is most prominent on the web?

Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.

Adwatch (Feb 8) top 20 recall: Currys/PCWorld

The retailer's return to generic sales ads betrays a lack of courage and imagination

Adwatch (Feb 1) - Top 20 recall: First Choice

Ads fall short of making a compelling case for booking a holiday through an agent.

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

Ad's extra level of insight could help Yorkshire puds break out of their niche

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