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Andrew Walmsley on Digital
Andrew Walmsley on Digital: Changing the agency game
The importance of data will upset the balance in the uncomfortable client-agency ecosystem.
Andrew Walmsley on Digital: The race to change TV
The impending UK launch of Google TV is the latest in a long line of attempts to combine two media.
Andrew Walmsley on Digital: Still playing discount chicken
More consumers than ever are using the internet to get the best possible deals. Why the surprise?
Andrew Walmsley on Digital: 3D print's revolutionary effect
The world of manufacturing is set to be turned on its head by more powerful and cheaper 3D printers.
Andrew Walmsley on Digital: The age of collaboration
Sites such as Zopa, swaptree and Airbnb show that the web is changing the way people consume.
Andrew Walmsley on Digital: The tech sector needs you
Technology companies might have brilliant products, but they don't know how to sell the things.
Andrew Walmsley on Digital: The Facebook future of media
The social network's redesign has the potential to fundamentally change our approach to marketing.
Andrew Walmsley on Digital: A more refined site strategy
Incremental changes to a site can have a much farther-reaching impact than a full-scale relaunch.
Andrew Walmsley on Digital: Take aim at a new target
As consumers shift from planned to 'in the moment' purchase decisions, marketers must catch up.
Andrew Walmsley on Digital: Groupon's 'Y-factor' problem
Daily deals service may have delayed too long with its IPO plan and lost ground to the competition.
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