AOP Summit 2010

AOP SUMMIT 2010: Mirror Group digital chief denounces pursuit of SEO

Matt Kelly, the outgoing digital content director of Mirror Group, denounced the strategy adopted by some publishers and internet firms to pursue editorial scale through search engine optimisation (SEO), arguing that it risked compromising quality jo...

AOP SUMMIT 2010: iPlayer must appeal to mass audiences, says BBC on-demand chief

In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC.

AOP SUMMIT 2010: Unilever marketer sets out consumer media manifesto

Unilever has developed a 10-point manifesto to guide its marketers as its engagement with digital changes the way it wants them to use media to communicate with consumers.

AOP SUMMIT 2010: Times' digital chief says News Int fully behind paywall

The Times' digital director said that News International "believes" in the subscription model it introduced earlier this year when it erected its online paywall, adding that its relationship with advertisers remained strong.

AOP SUMMIT 2010: Publishing failures unite at AOP 2010

Attending the ninth annual AOP Digital Publishing Summit in Westminster today proved to be something of a milestone for the UK's media industry.

AOP SUMMIT 2010: GNM plans to launch three apps before Christmas

Guardian News & Media is planning to launch three content-led mobile apps this side of Christmas, according to managing director Tim Brooks.

AOP SUMMIT 2010: Google is very transparent, says UK boss

Google collects the minimum possible amount of people's personal data and uses it very thoughtfully, according to Matt Brittin, managing director of the internet giant in the UK and Ireland.

AOP SUMMIT 2010: 'Online publishers must learn from newspaper design'

Jacek Utko, design director of Bonnier, claimed bad design is hampering news websites - with the exception of The Times - at the AOP Summit this morning.