Apple

HTC kicks off £100m hunt for lead global agency

HTC, the handset manufacturer, is holding a review of its estimated £100 million global advertising business as it looks to increase marketing support for its products.

Nokia selects Inferno for £80m global ad campaign

Nokia has appointed the integrated agency Inferno to handle an estimated £80 million global brand campaign.

Sony Ericsson calls £125m global media review

Sony Ericsson, the telecoms giant, is reviewing its £125m global media planning and buying account currently held by MEC.

Johnny Fearless wins £20m Toshiba account

Toshiba has hired the start-up agency Johnny Fearless to its estimated £20m pan-European ad account.

Nokia in hunt for agency to handle global B2B account

Nokia has kicked off a search for an agency to handle its global business-to-business advertising as it looks to boost sales to corporate customers.

PC maker Lenovo kicks-off global ad pitch

Lenovo, the world's fourth-largest PC maker, is reviewing its estimated £60 million global advertising account.

Adobe calls pitch for pan-European agency

Adobe, the global software company, is holding a review to appoint an agency to work on pan-European campaigns.

MediaVest lands £5m Digital Property Group

The Digital Property Group, the company that owns the Primelocation and FindaProperty brands, has consolidated its £5 million media planning and buying account into MediaVest.

Media360: John Lewis marketer Craig Inglis on surprising consumers

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans.

Google Chrome beats IE to become the world's favourite browser

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web browser, according to figures web analytics company StatCounter.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Kopparberg unveils 'un-established' marketing drive

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand to unconventional lifestyles, innovation and music.

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Hotline: Future launches Cycling News HD

Future has launched a weekly digital cycling magazine, Cycling News HD, through Apple's Newsstand.

Wham bar to make a comeback

The iconic Wham bar, the 1980s classic known for its "tongue tingling" taste, is making a comeback under new owner Tangerine Confectionery.

RIM launches BlackBerry 10 prototype

Research in Motion (RIM), the Canadian mobile phone manufacturer, is attempting to claw back marketshare from Apple and Google, by releasing 2,000 prototypes of its new device.

Microsoft targets ebook market with £185m Barnes & Noble investment

Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble's digital reader business.

O2 takes aim at PayPal with mobile payments service

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.

Google rolls out rival to Apple and Microsoft cloud storage services

Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple's iCloud.

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

Sony Europe's sales and marketing teams are entering consultation from today as the company prepares to cut 1,000 jobs as part of plans to lose 15% of its workforce in the region.

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

The scent of MacBook: artists create Apple fragrance

An artistic collaborative group has created the scent of Apple's MacBook Pro to recreate the aroma of an Apple product being opened for the first time.