Apps news & analysis

Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.

Think BR: What brands can learn from start-ups

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.

Uefa ramps up digital presence in Champions League final run-up

Ahead of this Saturday's Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its 'Ultimate Champions' exhibition game on Google+, YouTube and its own website for the first time.

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

FindaProperty and Halifax launch home finder app

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters, which provides a property search, mortgage calculator and local area information.

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his pitch to London's digital business community with start-up funding, a multimillion pound broadband pledge and a new proposal for promoting Tech City.

Google rolls out rival to Apple and Microsoft cloud storage services

Google has launched a major cloud storage service to rival Dropbox, Microsoft's SkyDrive and Apple's iCloud.

Shop Direct in push to link print to digital marketing

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

VW drives fans to Facebook game for 3rd gen Beetle push

Volkswagen is rolling out a "hitchhike with a like" Facebook game for its third generation Beetle.

Think BR: Brands must play part to build trust in apps

The mobile industry has to make sure it protects consumers' privacy while driving engagement, writes Rimma Perelmuter, executive director, MEF.

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive. Sarah Shearman reports from Austin, Texas.

Research points to widespread smartphone take-up this year

Some 72% of shoppers believe they will own a smartphone by the end of the year, according to research commissioned by Savvy Marketing.

Morrisons to launch first supermarket magazine iPad app

Morrisons will become the first bricks-and mortar-supermarket to launch its magazine as an iPad app, with a free app that can be downloaded from tomorrow (10 March) from the App Store and Newsstand.

Future lanches iPad guide app hours after product unveiling

Future Publishing's Tap! and MacFormat brands have launched a guide to the new iPad, which was revealed last night, in the form of an iOS app.

Industry view: How will the 'new iPad' change marketing?

Apple unveiled its latest iPad last night (7 March) to the usual media fanfare and, as many expected, the new features were incremental improvements that look set to consolidate Apple's dominance of the tablet market.

Industry View: Will Apple unveil an iPad 3 tonight?

With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects on the tablet market.

Revolution: Mobile World Congress: The trends taking mobile by storm

The globe's biggest mobile trade event always throws a fascinating light on the next big things. George Nimeh reports this year's key emerging trends from Barcelona.

Apple's App Store hits 25bn download landmark

Apple has downloaded more than 25 billion apps from its App Store, four years after its launch.

Traditional apps will survive alongside mobile web, says Google mobile chief

Google mobile sales director Ian Carrington believes there is still a place for platform-specific app stores such as Google's own Android Market following Facebook's announcement it would work with partners to allow developers to create mobile web ap...