Associatons & institutions marketing

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Clear Channel billboard converts humidity into drinking water

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

VisitEngland turns to Wallace and Gromit to highlight staycations

The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.

Parcelforce Worldwide appoints Proximity to CRM account

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

Payday loan ad banned for focusing on Kerry Katona's financial troubles

Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.

ASA expresses concern over increase in 'misleading' ads

Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.

VisitBritain boss says Government would be 'mad' to abandon Great funding

Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".

ASA aims fire at 'misleading' advertisers as complaint numbers fall

The Advertising Standards Authority (ASA) has identified five "misleading advertising priorities" it will focus on over the coming 12 months, as the organisation revealed a slight decline in consumer complaints over the past year.

JWT wins Singapore Tourism Board ad account

The Singapore Tourism Board has hired JWT to handle its global advertising account.

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats.

EU postpones crucial vote on European-wide data regulation law

The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.

Stephen Maher appointed Marketing Society chairman

Stephen Maher, chief executive at agency Maher Bird Associates, has been announced as the new chairman of The Marketing Society.

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.

Gallaher Tobacco anti-plain packaging ad banned by watchdog

Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.

American Apparel warned over 'overtly sexual' ads

American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.

Book of Mormon sparks Church activity

The Mormon Church has launched an outdoor campaign in London to address the public's growing interest in the faith, recently piqued by the success of 'The Book of Mormon' musical.

SSE fined record £10.5m by Ofgem for breaching marketing rules

SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led to customers being "missold" energy deals.

Imperial War Museums seeks shop for WWI task

The Imperial War Museums is looking for an advertising agency to work on a campaign to commemorate the 100th anniversary of the start of the First World War.

Nesquik chocolate milkshake TV ad escapes ban

Nestlé-owned Nesquik has won a battle not to have one of its TV ads banned, after the advertising watchdog ruled the ad did not encourage children to undertake poor eating habits.

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