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The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Youth are deserting TV, says Claire Enders

TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.

 

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 

My Media Week: Jerry Wright

We catch up with Jerry Wright, chief executive of ABC, as he oversees the Consumer Magazine Report and makes his guest cricketing debut as MediaTel take on Kantar.

 

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

 

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

 

Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...

 

Art Everywhere returns for second run

Art Everywhere, the campaign that fills outdoor advertising sites with famous artwork, returns on Monday for a six-week run.

 

GSK sports nutrition brand ad banned for exaggerating health benefits

GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.

 

Senior adland figures launch star-studded campaign against Scottish independence

Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

Government pledges £4m to drive diversity in creative industries

Matthew Hancock, the skills minister, has pledged an additional £4 million to a major initiative from the creative industries to educate its workforce and attract new talent.

 

ASA South Africa drops investigation into "racist" charity ad

South Africa's Advertising Standards Authority has dropped an investigation into a controversial charity ad that showed a white woman feeding scraps to a black child, after the organisation withdrew the spot and apologised.

 

National Trust launches debut TV campaign

The National Trust has brought its '50 things to do before you're 11¾' campaign to TV, the first solo television ad in the organisation's history.

 

Behind the scenes: Imperial War Museum's touching WWI ad

Did you know that the first Imperial War Museum (IWM) was founded in 1917, while the First World War was still being fought?

 

Imperial War Museum releases film announcing WWI exhibition

Imperial War Museums (IWM) London has created a film ahead of the launch of its First World War Galleries.

 

Former magazine leader Ian Locks takes lead at The Stationers' Company

Ian Locks, the former chief executive of magazine body PPA, will succeed Tom Hempenstall as Master of The Stationers' Company, the City of London Livery Company for the communications and content industries.

 

Native ad debate stoked by ASA Outbrain ruling

National newspapers and other websites are going to have to review the way they display paid-for related articles, after the ad watchdog banned a link on The Independent's website.

 

United Nations calls global pitch for digital brief

The United Nations has called a global pitch to find an agency to redesign the website for its refugee division, the United Nations High Commissioner for Refugees.

 

Macmillan calls pitch for fundraising brief

Macmillan Cancer Support has approached advertising agencies about a fundraising project.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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