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Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

Heart: network's rebrand boosted Global Radio's reach in Q2

Heart: network's rebrand boosted Global Radio's reach in Q2

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The Heart network expanded in the North of England, Scotland and Wales on 6 May and the second quarter of 2014 included seven weeks of the additional newly rebranded stations.

Although Heart's reach was up year on year, it represented a decline of 0.6 per cent from Q1.

Global Radio's Capital network managed to maintain its audience and position as the second-biggest commercial brand during the quarter, with an average of 7.33 million listeners a week, down 0.7 per cent year on year.

Meanwhile, the next three biggest national stations – Classic FM, Kiss UK and Smooth – all added listeners in the last quarter.

Global Radio's Classic FM grew its reach 2.5 per cent, while stablemate Smooth is increased 6.8 per cent. Bauer Media-owned Kiss UK added 0.5 per cent to its reach during the same period, to 4.63 million.

This article was first published on mediaweek.co.uk

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