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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

Proximity lands Seat and Volkswagen CRM brief

Seat, the Volkswagen-owned car marque, and Volkswagen Commercial Vehicles have appointed Proximity London to handle their combined CRM account.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.

 

Toyota pranks passersby in Aygo online campaign

Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.

 

Honda rolls out interactive YouTube campaign for Civic Type R launch

Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.

 

Pirelli seeks shop for global brief

Pirelli is looking for an ad agency to handle a global campaign to break next year.

 

Crispin Porter & Bogusky wins global Infiniti pitch

Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.

 

BMW online ad banned for encouraging unsafe driving

The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.

 

Audi launches TV spot for A7 Sportback

Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.

 

CP&B closes in on Mini launch brief

Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.

 

Grey London unveils first global Volvo ad

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 

Will.i.am discusses Lexus ad in new behind-the-scenes footage

Lexus has released some new footage from behind-the-scenes of its recently launched "facet city" ad for the Lexus NX.

 

18 Feet & Rising wins Skoda digital brief

Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.

 

Nissan creates tactical ad 7 mins after royal baby no. 2 announcement

Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, are expecting their second child.

 

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 

Atomic London wins Lotus cars brief

Atomic London has picked up the brand consultancy and advertising brief for Lotus, the British sports car manufacturer.

 

BMW's motorcycle arm calls digital pitch

BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

Adam & Eve/DDB puts brakes on Kwik Fit relationship

Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

 
 

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