The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.
Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.
Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy Volvos, when compared with other spots in the brand's "live test" campaign.
Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.
Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.
Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.
Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Vespa, the Italian scooter brand, has handed its global advertising account to Bartle Bogle Hegarty without a pitch.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study.
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Mini, the car marque owned by BMW, has launched a review of its global creative agency requirements.
Ginsters, the pasty and sandwich brand, is launching it first integrated campaign since hiring M&C Saatchi, which celebrates the small acts of heroism performed by British men on a daily basis.
Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.
The Renault-Nissan Alliance has appointed DigitasLBi to overhaul its consumer-facing digital properties for all of its car marques.
BMW Motorrad, the car manufacturer's motorcycle division, is reviewing its European creative account.
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