The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.
The Big Bus Challenge, the contest that rewards outstanding bus advertising, opens for entries this week.
Skoda UK has signed a multimillion-pound two-year deal to sponsor ITV's mystery drama package of programmes, including the second series of Broadchurch.
We Buy Any Car, the car-buying service, has put its £10 million advertising account up for review.
Mercedes-Benz's ad featuring a dancing chicken was last night named as the best car ad campaign of the year by Auto Express, while a banned Jaguar ad came in second place.
The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.
Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.
Vevo, the music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO.
Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.
Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.
Rolls-Royce, the BMW-owned car marque, has begun a search for a new social media agency.
FCB Inferno has put its most senior team to work on BMW's UK creative business, which moved from WCRS after 35 years last week.
Lexus is releasing the third in its series of special effects-laden ads as part of its 'Amazing In Motion' campaign.
BrightMove Media has announced plans to extend its London taxi network to 700 digital screens on top of 350 black cabs in the capital.
FCB Inferno has won BMW's UK creative account, ending WCRS's 35-year relationship with the car marque.
WPP's Mindshare has won the £12 million pan-European media planning and buying account for Hertz, following a final pitch against IPG incumbent Initiative.
At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.
Avis, the car rental company, is releasing a European TV campaign featuring its classic strapline, "we try harder".
Honda is gearing up for a review of its pan-European social media requirements.
Mini, the British car marque, has appointed the Dutch agency Kingsday to its global social marketing account.
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