Automotive marketing

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Vauxhall and FA power ahead with new four-year England deal

Vauxhall has extended its deal with The Football Association (FA) for a further four-years as England football team lead sponsor, with the car marque claiming its sponsorship has delivered "extraordinary" levels of brand awareness.

Audi gives us two Spocks for the price of one

Social video expert Unruly evaluates the latest viral campaign from Audi.

Tweets drive buyers to car showrooms, study reveals

The more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

Volkswagen uses YouTube to great effect in new ad

Volkswagen manipulates YouTube cleverly in a new ad that asks viewers to interact with the film and predict what would happen next.

McLaren launches new Twitter handle at Spanish Grand Prix

Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team's cars during the Spanish Grand Prix, held at the weekend.

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Audi latest campaign pushes 'style and substance' message

Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".

Mercedes plots Euro media review

Mercedes-Benz is preparing to review its European media business, currently held by Group M agencies.

Volkswagen conceals a hidden frame in a YouTube clip

The YouTube platform is cleverly manipulated in this film that features a man asking the viewer to place their mouse at a specific point on the YouTube play bar in order to predict the future.

Toyota swaps T4 sponsorship for Vevo ad deal

Toyota has replaced its long-standing partnership with Channel 4's T4 with a seven-figure advertising deal with online music platform Vevo, as it seeks to promote its Aygo model to a youthful audience.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

Ones to watch: the latest viral videos from Renault, H&M and Cuprinol

The latest viral video hits from Renault, H&M and Cuprinol.

Nissan global marketing chief demands more 'science' and less 'glorified art'

Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the brand's marketing, writes Alex Brownsell.

Mercedes-Benz promotes Andrew Mallery to top UK marketing role

Mercedes-Benz has appointed Andrew Mallery as its new UK marketing director for cars, with incumbent David George set to join one of the marque's franchise retailers in a senior role.

Digital helps maintain outdoor growth in Q1

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

Ones to watch: the latest viral videos from Evian, Durex and Jaguar

The latest viral video hits from Evian, Durex and Jaguar.

Hyundai apologises and pulls suicide car ad

Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.

Hyundai apologises and pulls suicide car ad

Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.