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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

Tata seeks shop for branding brief

Tata Group, the Indian conglomerate that owns Jaguar Land Rover, Tetley and Tata Steel, is looking for an agency to handle its first global corporate advertising campaign.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Van Damme spot is least effective Volvo ad

Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy Volvos, when compared with other spots in the brand's "live test" campaign.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

Kia calls CRM review as it puts retention at heart of strategy

Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 

Hertz launches pan-European media review

Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.

 

BBH captures Vespa global creative brief

Vespa, the Italian scooter brand, has handed its global advertising account to Bartle Bogle Hegarty without a pitch.

 

Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer

Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.

 

Auto Trader revamps to pull in car launches

Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study.

 

Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

 

Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi

An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.

 

Mini kicks off global creative review

Mini, the car marque owned by BMW, has launched a review of its global creative agency requirements.

 

Ginsters launches first M&C Saatchi campaign

Ginsters, the pasty and sandwich brand, is launching it first integrated campaign since hiring M&C Saatchi, which celebrates the small acts of heroism performed by British men on a daily basis.

 

Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart

Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.

 

Renault-Nissan hires DigitasLBi for digital

The Renault-Nissan Alliance has appointed DigitasLBi to overhaul its consumer-facing digital properties for all of its car marques.

 
 

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FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

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