The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Volvo Truck's online ad featuring actor Jean-Claude van Damme has been watched nearly 60 million times on YouTube in less than a month. Campaign speaks to the creatives behind the work.
Campaign takes a look behind the scenes at TomTom's latest campaign on social media.
Amazon, the online retailer, this week released a video announcing it is experimenting using small "drones" to deliver packages directly to customers.
Universal Pictures has risen through the viral chart to second place this week, while Jean-Claude van Damme's "epic split" for Volvo Trucks remains on top with 429,729 share.
Volvo Trucks' ad starring Jean Claude Van Damme has bested John Lewis's Christmas ad this week after being shared almost two million times in the past seven days.
Apollo Tyres has hired Mindshare as its global media agency, following a multi-agency pitch.
John Lewis tops this week's viral chart with the only Christmas ad in the most-shared listings this week.
Abbott Mead Vickers BBDO appoints two executive creative directors and Selfridges' top marketer Richard Taylor leaves the retailer, in this week's roundup of people moves across advertising, marketing media and PR.
Skoda, the Volkswagen-owned car marque, is speaking to agencies about its pan-European advertising requirements.
Crest and Oral-B, the dental hygiene brands, have turned Halloween into an unexpected marketing opportunity with an ad shared 181,350 times ahead of the confectioneryladen holiday.
Maxus has lost its long-standing £14 million Mercedes-Benz UK media planning and buying account, after parent company Daimler AG appointed Publicis Groupe after a Europe-wide pitch.
Sony's latest games console, the PlayStation 4, has entered the chart this week ahead of its expected release in November.
MGM, the Hollywood studio, has shot to the top of the most-shared ad chart this week with an online video promoting its remake of the 1976 film, 'Carrie', starring Chloe Grace Moretz.
GoPro, the camera manufacturer, tops the viral chart this week with a video of a fireman rescuing a kitten.
Hungry Man, the production company, has signed up Daniel Warwick, the Cannes Gold Lion award-winning director and the man behind Mercedes-Benz' recent "magic body control" ad.
Lowe & Partners has won the international advertising and digital account for car marque Seat, unseating incumbent Grey London in the UK.
Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week.
Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB's Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson.
True Move, the Thai mobile operator, tops this week's chart with an emotional ad that has been shared 701,396 times in the past seven days.
Seat, the Volkswagen-owned car marquee, is moving its £14 million UK planning and buying business to PHD, but kept the majority of its global media planning and buying with incumbent MediaCom.
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