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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

Kia appoints SapientNitro to handle digital across Europe

Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.

 

Honda launches Xbox challenge in 'the other side' activity

Honda has launched an interactive gaming experience on Xbox One to promote its racing heritage and new car model, the Civic Type R.

 

BMW launches first TV campaign since hiring FCB Inferno

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year.

 

We Buy Any Car takes Driven for another ride

We Buy Any Car, the used car buyer, has reappointed Driven to handle its £15 million creative account following a competitive pitch.

 

Publicis Worldwide wins global Cadillac account

Cadillac has appointed Publicis Worldwide to its creative account.

 

Publicis duo land Honda social task

Honda Motor Europe has appointed Lost Boys and Starcom MediaVest Group to lead its social media activity across Europe.

 

Seat awards UK business to Lowe Profero and DLKW Lowe

Seat, the Volkswagen-owned car manufacturer, has appointed Lowe Profero and DLKW Lowe to handle all its UK digital and above-the-line work.

 

Proximity lands Seat and Volkswagen CRM brief

Seat, the Volkswagen-owned car marque, and Volkswagen Commercial Vehicles have appointed Proximity London to handle their combined CRM account.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.

 

Toyota pranks passersby in Aygo online campaign

Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.

 

Honda rolls out interactive YouTube campaign for Civic Type R launch

Honda has released an interactive film on YouTube that lets viewers switch between stories about a suburban school run and an art heist to promote the new Civic Type R model, which will be on sale in 2015.

 

Pirelli seeks shop for global brief

Pirelli is looking for an ad agency to handle a global campaign to break next year.

 

Crispin Porter & Bogusky wins global Infiniti pitch

Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.

 

BMW online ad banned for encouraging unsafe driving

The Advertising Standards Authority has banned an online ad for BMW's M4 model for encouraging unsafe and irresponsible driving.

 

Audi launches TV spot for A7 Sportback

Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.

 

CP&B closes in on Mini launch brief

Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.

 

Grey London unveils first global Volvo ad

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 
 

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