Automotive marketing

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.

Toyota launches digital teaser campaign for its latest sports car

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.

RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

DDB takes emotional approach for new VW Polo campaign

DDB UK has created an emotional new campaign for the Volkswagen Polo, focusing on a father's protectiveness towards his daughter, in a departure from its previous racy tango dancing ad.

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

P&G's Olympic ad has held its position at the top of the chart for a third week in a row, while The Red Brick Road's follow-up to its Harvey the dog ad for Thinkbox makes a new entry at number five.

Haymarket Network relaunches Jaguar Magazine iPad app

Haymarket Network, the customer division of Haymarket Media Group, has launched a new version of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car marque.

Ford launches pan-European 'social influencer' campaign

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Autoglass appoints new marketing director

Autoglass is to restructure its marketing department following the departure of marketing director David Meliveo to Saga.

Toyota brings 'Always a Better Way' global positioning to UK

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.

Marketing's top five Jubilee initiatives

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

Lexus to sponsor City AM awards

City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.

Campaign Viral Chart: Roller skates beat drugs in new viral hit

An ad in which kids say no to 'crack' and 'meth' in place of roller skating, has entered the viral chart in third place this week with more than 40,000 shares across social networking sites and the blogosphere.

Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).

The AA calls £7 million advertising review

The AA has put its £7 million advertising account up for pitch.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Campaign Viral Chart: P&G Olympics ad takes gold medal

An Olympic ad from Procter & Gamble, which entered the Campaign Viral Chart in second place last week, has sprung ahead of TNT's "dramatic surprise", to take top position with 742,988 shares in the past seven days.