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Automotive marketing

 

The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.



Latest automotive news and analysis

BMW's motorcycle arm calls digital pitch

BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

 

Kwik Fit confirms ad review

Kwik Fit, the auto repair company, has confirmed it is reviewing its ad account.

 

Adam & Eve/DDB puts brakes on Kwik Fit relationship

Adam & Eve/DDB has told Kwik Fit it will not seek to renew its contract with the car maintenance specialist when its contract ends later this year.

 

Adam & Eve/DDB creates Polo ad for amorous elephant

Adam & Eve/DDB has created a tactical ad for VW following this week's news that an elephant had used a Polo model to ease its sexual frustration.

 

Mismatched brand ambassadors return for latest Enterprise campaign

Enterprise Rent-A-Car's Anglo-American duo of salesmen is back in a TV and digital campaign.

 

Lexus partners Will.i.am for NX SUV launch

Lexus Europe has partnered with the musician and entrepreneur Will.i.am, as part of its campaign to launch the Lexus NX car.

 

What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

 

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Hyundai kicks off CRM and digital contest

Hyundai is on the hunt for an agency to handle its customer experience activity.

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 

Big Bus Challenge opens for entries

The Big Bus Challenge, the contest that rewards outstanding bus advertising, opens for entries this week.

 

Skoda inks deal to sponsor ITV mystery dramas

Skoda UK has signed a multimillion-pound two-year deal to sponsor ITV's mystery drama package of programmes, including the second series of Broadchurch.

 

We Buy Any Car calls £10m advertising review

We Buy Any Car, the car-buying service, has put its £10 million advertising account up for review.

 

Mercedes 'chicken' crowned best car ad of the year by Auto Express

Mercedes-Benz's ad featuring a dancing chicken was last night named as the best car ad campaign of the year by Auto Express, while a banned Jaguar ad came in second place.

 

Tom Hiddleston Jaguar ad banned for encouraging irresponsible driving

The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the 'Thor' films, for encouraging drivers to behave irresponsibility.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 

Vevo renews advertising and content deal with Toyota

Vevo, the music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO.

 

Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.

 

Land Rover moves global content and social media to Brooklyn Brothers

Land Rover has appointed The Brooklyn Brothers to its hotly contested global content marketing and social media account.

 
 

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