The latest automotive advertising, campaign news, analysis and business insight in the automotive sector.
Latest automotive news and analysis
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.
Vespa, the Italian scooter brand, has handed its global advertising account to Bartle Bogle Hegarty without a pitch.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Auto Trader, the online motoring marketplace, will relaunch its website next month to attract automotive brands to its site, with a range of commercial changes, after a two-year research study.
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Mini, the car marque owned by BMW, has launched a review of its global creative agency requirements.
Ginsters, the pasty and sandwich brand, is launching it first integrated campaign since hiring M&C Saatchi, which celebrates the small acts of heroism performed by British men on a daily basis.
Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.
The Renault-Nissan Alliance has appointed DigitasLBi to overhaul its consumer-facing digital properties for all of its car marques.
BMW Motorrad, the car manufacturer's motorcycle division, is reviewing its European creative account.
Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym.
Abbott Mead Vickers BBDO is considering the closure of its digital shop, Weapon7, after transferring key clients to other parts of the group.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
Volkswagen has released a cinema campaign for its Up! city car, and is making use of Digital Cinema Media's geo-location tool to direct viewers to their nearest dealership.
Twentieth Century Fox's bizarre hidden-camera ad for its 'Devil's Due' movie has topped this week's viral chart with more than one million shares this week alone.
Land Rover UK is looking for an agency to devise a digital and social media strategy.
WCRS is on alert after BMW UK put its advertising up for pitch, putting its 35-year relationship on the line.
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.
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